Tag Archives: Industry

Ad Industry Prepares To Fight Potential FTC Privacy Rules

Regulations

Ad Industry Prepares To Fight Potential FTC Privacy Rules by Wendy Davis , Staff Writer @wendyndavis, August 11, 2022 Almost one year ago, the watchdog Accountable Tech urged the Federal Trade Commission to issue rules that could outlaw “surveillance advertising,” loosely defined as serving ads to people based on their activities across websites and apps. On … Continue reading Ad Industry Prepares To Fight Potential FTC Privacy Rules →

The dark side of the sales industry: It’s filled with Machiavellians, narcissists, and psychopaths

Sales Platforms

By Connie Lin August 03, 2022     Narcissism: excessive admiration of oneself. Psychopathy: a mental disorder marked by egocentric and antisocial behavior. Machiavellianism: rooted in the political theory of 16th century Italian philosopher Niccolo Machiavelli, who pioneered the idea that achieving a desired end result is justified by any means necessary—no matter how unscrupulous the … Continue reading The dark side of the sales industry: It’s filled with Machiavellians, narcissists, and psychopaths →

Now that Roe has been overturned, it’s up to the tech industry to protect our data

Data Protection

By Eva Galperin       June 29, 2022   Roe v. Wade is no more, but this is not 1972, the year before it was passed. In some ways, it’s even worse. When the Supreme Court ruled last week that banning abortion is not unconstitutional, abortion immediately became illegal in several states with “trigger … Continue reading Now that Roe has been overturned, it’s up to the tech industry to protect our data →

Analysts Have More Somber News For Online Advertising Industry

Advertisement Industry

Analysts Have More Somber News For Online Advertising Industry by Laurie Sullivan  @lauriesullivan, June 29, 2022 Raymond James analysts hosted an online advertising conference call earlier this month with an industry expert who has visibility into about $2 billion in ad spending across Fortune 1,000 advertisers. The expert expects about 25% year-over-year growth in 2022 … Continue reading Analysts Have More Somber News For Online Advertising Industry →

How Microsoft’s union agreement could shape the rest of the tech industry

Microsoft Employees

By Wilfred Chan     June 15, 2022 The tech industry has not been kind to worker organizing. While federal law grants American employees the right to unionize without retaliation, tech giants and video game studios have established a norm in recent years of fighting back hard—often illegally, federal labor investigators allege—against workers who have … Continue reading How Microsoft’s union agreement could shape the rest of the tech industry →

IAB Tech Lab prepares digital media industry for ‘watershed moment’

Marketing Technology

AT IAB Tech Lab’s Transcend event in New York, CEO Anthony Katsur and others laid out their vision to navigate privacy, clamp down on fraud and grow CTV. Chris Wood on June 10, 2022 “We are experiencing, simultaneously, many watershed moments in our industry’s history,” said IAB Tech Lab CEO Anthony Katsur. “It’s unparalleled in … Continue reading IAB Tech Lab prepares digital media industry for ‘watershed moment’ →

Quick Question: What’s The Top U.S. Industry Advertising On Facebook?

Facebook Advertisement

Quick Question: What’s The Top U.S. Industry Advertising On Facebook? by Joe Mandese  @mp_joemandese, May 27, 2022 If you guessed government/politics, you’re way ahead of me. And you probably also have some strong opinions about how that correlates to parent Meta’s decisions – or indecisions – about regulating organic political content. While it doesn’t speak … Continue reading Quick Question: What’s The Top U.S. Industry Advertising On Facebook? →

ANA, 4As, CIMM Probe Industry Transition To ‘Multi-Currency’ Marketplace

Cryptocurrencies

ANA, 4As, CIMM Probe Industry Transition To ‘Multi-Currency’ Marketplace by Joe Mandese  @mp_joemandese, May 6, 2022 Three important ad trade bodies – the Association of National Advertisers, the American Association of Advertising Agencies, and the Advertising Research Foundation’s Coalition for Innovative Media Measurement (CIMM) – Thursday said they are fielding a new study to “explore … Continue reading ANA, 4As, CIMM Probe Industry Transition To ‘Multi-Currency’ Marketplace →

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