FTC Urged To Crack Down On ‘Location Data’ Industry by Wendy Davis @wendyndavis, April 12, 2022 Companies that participate in the collection and sale of location data often deceive consumers by using confusing language to describe their practices, burying disclosures in lengthy privacy policies, or representing that location information is “anonymous,” advocates say in a … Continue reading FTC Urged To Crack Down On ‘Location Data’ Industry
Tag Archives: Industry
Impression Pools: A Stain On Our Industry
Impression Pools: A Stain On Our Industry by Dave Morgan , Featured Contributor, March 10, 2022 Earlier this week, The Wall Street Journal reported that for the past nine months, Gannett’s USAToday.com apparently delivered ad campaigns on websites other than those its advertisers had been expecting, and didn’t provide transparency into that fact in its … Continue reading Impression Pools: A Stain On Our Industry
The Role of Crypto in the Fintech Industry and the Wider Economy
The Role of Crypto in the Fintech Industry and the Wider Economy Pratik Mistry / 28 Jan 2022 Over the past couple of years, modern society has witnessed the increasing prevalence and adoption of Blockchain technology. However, for the Padawans out there who think of the Blockchain as a network of nano-bots ready to … Continue reading The Role of Crypto in the Fintech Industry and the Wider Economy
Auto Industry Brings Electric Attitude, Ad Spend To Super Bowl LVI
Auto Industry Brings Electric Attitude, Ad Spend To Super Bowl LVI by Laurie Sullivan @lauriesullivan, February 10, 2022 Supply challenges stifled new car manufacturing across the automotive industry for much of 2021, but with the rise of prices for new and used car sales, the industry saw record-breaking profits amidst high customer demand, despite the low inventory … Continue reading Auto Industry Brings Electric Attitude, Ad Spend To Super Bowl LVI
IAB Europe agrees to change Transparency and Consent Framework for EU ad industry
The ruling by Belgium’s APD for GDPR violations also included a 250,000 euro fine. Chris Wood on February 3, 2022 This week, Belgium’s data protection authority, APD, fined IAB Europe 250,000 euros for GDPR-related complaints against its standardized Transparency and Consent Framework (TCF), which is used by publishers and advertisers in the EU. The complaints, … Continue reading IAB Europe agrees to change Transparency and Consent Framework for EU ad industry
Consumers’ Great Expectations Will Reinvent Ad-Dominated Marketing Industry
Consumers’ Great Expectations Will Reinvent Ad-Dominated Marketing Industry by Azlan Raj , January 28, 2022 The marketing industry is approaching an acute period of change that will redefine the way brands think about marketing in relation to business operations — but, even more importantly to the way brands relate to people. Creative advertising is and … Continue reading Consumers’ Great Expectations Will Reinvent Ad-Dominated Marketing Industry
Google Calls On Industry To Create New Secure Data Transfer Framework Between U.S. And EU
Google Calls On Industry To Create New Secure Data Transfer Framework Between U.S. And EU by Laurie Sullivan , Staff Writer @lauriesullivan, January 24, 2022 Kent Walker, Google president of global affairs and chief legal officer, Google and Alphabet, last week called on European lawmakers to agree soon on a new data framework to keep the … Continue reading Google Calls On Industry To Create New Secure Data Transfer Framework Between U.S. And EU
Industry Moving Into A Post-Advertising World, Brandtech Group Founder Says
Industry Moving Into A Post-Advertising World, Brandtech Group Founder Says by Laurie Sullivan @lauriesullivan, January 16, 2022 Purpose — what defines employees, consumers, and society — remains a major focus worldwide. As a keyword it represents the reason for being — why a business or someone exists in the world. Young leaders — who often … Continue reading Industry Moving Into A Post-Advertising World, Brandtech Group Founder Says
Will High-Stress Social Media Jobs Drive People Out of the Industry?
Arik Hanson November 3, 2021 Over the last 18+ months since the pandemic began, social media teams have had a tough time. I realize social media managers and specialists aren’t the only ones who have had a rough road. But, consider the following factors over the almost last 2 years: Social media managers are dealing … Continue reading Will High-Stress Social Media Jobs Drive People Out of the Industry?
AWS Financial Services for Payment Industry
Mahipal Nehra November 2, 2021 The payment industry is rapidly transforming and growing due to the influx of new methods, acquisitions, mergers and technologies. Processing payments is not as simple as transferring funds anymore, the new payment processing players are redefining the experience of customers while enabling stakeholders to manage their businesses with ease. For … Continue reading AWS Financial Services for Payment Industry