Pam Aungst September 2, 2021 As a small or medium business owner, we know that your marketing budget is precious. Understanding how to best allocate your ad spend to get the most out of your ads can be one of the most intimidating aspects of digital marketing and pay-per-click advertising. Every business owner and entrepreneur … Continue reading Average Cost-Per-Click Rates By Industry
Ross A. McIntyre August 18, 2021 Compared to other industries blindsided by the pandemic, the software development industry was in a position of relative strength. Work-from-home capabilities, experience with remote collaboration tools, and an understanding of automation helped organizations in this space survive and even thrive during lockdowns. However, the industry still underwent some massive … Continue reading 19 Pandemic-Era Lessons From the Software Development Industry
Robert Jackson August 6, 2021 Rapidly advancing technology has effectively shielded several core industry sectors from the adversities of the pandemic. Many enterprises have integrated digital transformation solutions to minimize their losses and optimizing processes. As social distancing and temporary lockdowns have become new norms across the world, every industry has to transform core processes. … Continue reading How Digital Transformation Is Driving the Fintech Industry
Peter Daisyme August 3, 2021 Despite common sci-fi movie tropes to the contrary, the relationship between robots and humans has proven wildly beneficial. Plenty of industries have received productivity and efficiency boosts thanks to automation in various forms. This includes the finance industry. Indeed, lending and investment entities are beginning to embrace automation at scale. … Continue reading How Automation is Impacting the Finance Industry (And How to Take Advantage of It)
Tom Wozniak June 11, 2021 After a long solitary year of Zoom calls, no business travel, working remotely, and generally staying close to home, we are finally seeing a return to some of the business practices that we took for granted. The resurgence of in-person industry events is one of the best signs that we … Continue reading 5 Benefits of In-Person Industry Events
Judy Caroll June 7, 2021 If you’re an enterprise tech company, you’re probably familiar with the term “sales enablement”. The job function has become increasingly crucial for many IT services companies selling to large customers. Why? It helps salespeople during the sales process by providing them with the right resources and technology to effectively sell … Continue reading Sales Enablement and Lead Generation in the IT Services Industry
Mahipal Nehra June 4, 2021 Open banking is expanding technology in the world of digital banking, forcing banks to change their business models – for good. Rather than competing against fintech or third-party organizations, bank holders can grasp open banking to ally with them while standing out from the competition in the rapidly evolving industry. … Continue reading How Open Banking APIs are Lifting Up the Financial Industry
Data Limitations Force Industry To Create New Ad Optimization Methods by Laurie Sullivan , Staff Writer @lauriesullivan, May 19, 2021 Marketers are facing blind spots in the transition to first-party data, although analysts are doing their best to improve customer protections and projections. These methods have one fatal flaw, and can create serious implications for businesses … Continue reading Data Limitations Force Industry To Create New Ad Optimization Methods
Torrey Tayenaka April 25, 2021 You’ve probably seen the statistics countless times by now: in a digital landscape where your audience is exposed to thousands of advertisements every day, it’s near-impossible to stand out. Thought leadership is one of the best ways for your brand to cut through the noise. By establishing you as a … Continue reading How to Use Video Marketing to Become an Industry Thought Leader
Diane H. Wong April 16, 2021 The first step to having a successful blog is to become an expert in your writing. This is possible by being a thought leader. There are plenty of competing blogs on the web that cover similar topics to your own, so what are you going to do to make … Continue reading Blog Writing Tips for Becoming an Expert in Your Industry
