Tag Archives: Industry

Attending the First In-Person Industry Event in Over a Year

Event Management

Tom Wozniak April 17, 2021 Recently, I was able to travel to my first industry conference since January 2020. The digital and performance marketing industries have largely shifted to virtual conferences since that time. On March 21, Lead Generation World kicked off the opening night of a multi-day conference in Orlando FL. Since returning from … Continue reading Attending the First In-Person Industry Event in Over a Year →

Myth or Truth: AI is Reshaping the Digital Marketing Industry?

Digital Marketing

Dave Sutton April 2, 2021 Is AI reshaping the digital marketing industry? Yes! In recent years, Artificial Intelligence (AI) has become a vital entity in the realms of digital marketing, with digital marketers across the globe leveraging AI to streamline and optimize digital marketing campaigns and gain client loyalty in the digital age. For most … Continue reading Myth or Truth: AI is Reshaping the Digital Marketing Industry? →

Marketing Edge Leads Ad Industry To Create Diversity In Educational Programs

Leads Generation

Marketing Edge Leads Ad Industry To Create Diversity In Educational Programs by Laurie Sullivan  @lauriesullivan, March 12, 2021 Marketing Edge has partnered with three organizations that will help the marketing and advertising nonprofit advance its diversity and inclusion efforts to support job opportunities for students in marketing and advertising. The partnerships were announced Friday.  The organizations … Continue reading Marketing Edge Leads Ad Industry To Create Diversity In Educational Programs →

COVID-19 Email Marketing Impact for the SaaS Industry

Email Marketing

Alejandra Melara February 27, 2021 Marketing in a pandemic is a challenge no one could have seen coming. When COVID-19 first hit last year, many companies sent out pandemic-related emails, while others stopped sending marketing emails altogether. As a marketer, you’re probably still asking yourself, “Should we keep email marketing the old way? Should we … Continue reading COVID-19 Email Marketing Impact for the SaaS Industry →

Helping Industry Move To Cross-Media Measurement: Q&A With CIMM’s Jane Clarke

Identity Platforms

Helping Industry Move To Cross-Media Measurement: Q&A With CIMM’s Jane Clarke by Charlene Weisler , Op-Ed Contributor, (February 02, 2021) Once again CIMM launches its Cross-Platform Video Measurement & Data Summit, which brings together experts from the industry. This year, its tenth, is virtual and can offer insights into how the industry is adjusting during … Continue reading Helping Industry Move To Cross-Media Measurement: Q&A With CIMM’s Jane Clarke →

How is Modern Technology Reshaping the Staffing Industry?

Effective Hiring

Chirag Mehta December 17, 2020 On reaching the end of 2020, it is relatively safe to say that year has been nothing short of uncertainty. What’s certain is the fact that businesses are gradually transitioning to technological solutions over conventional approaches. Digitalization, Automation, technological transformation, etc., are the phrases that we have been lately witnessing … Continue reading How is Modern Technology Reshaping the Staffing Industry? →

Trends to Witness in the Staffing Industry Post-COVID-19

Hiring Trends

Chirag Mehta December 2, 2020 71% of staffing firms expect the industry to come back stronger than before. – The 2020 State of Staffing Industry Growth The staffing companies are set to emerge as stronger than before post-COVID-19 pandemic- the pandemic that is closely synonymous with crisis and uncertainties. While most of the verticals within … Continue reading Trends to Witness in the Staffing Industry Post-COVID-19 →

Google Shows Ad Industry How To Excel Under Pressure, Reports Huge Revenue Gains

Advertisement Industry

Google Shows Ad Industry How To Excel Under Pressure, Reports Huge Revenue Gains by Laurie Sullivan  @lauriesullivan, October 29, 2020 Under the spotlight of the Department of Justice alleging a monopoly, Alphabet, Google’s parent company, on Thursday released third-quarter financial results. The numbers show that business is excellent. “We had a strong quarter, consistent with … Continue reading Google Shows Ad Industry How To Excel Under Pressure, Reports Huge Revenue Gains →

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