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November 09, 2024 AI’s dominance is not inevitable, according to a tech ethicist When it comes to artificial intelligence, the technological determinism argument is both exaggerated and oversimplified. BY The Conversation Anyone following the rhetoric around artificial intelligence in recent years has heard one version or another of the claim that AI is inevitable. Common … Continue reading AI’s dominance is not inevitable, according to a tech ethicist
Tips for adapting and diversifying your marketing measurement techniques for sustained success in a cookieless future. David Walters on May 8, 2024 We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is … Continue reading How to measure marketing’s value in the inevitable cookieless future
Industry veteran Jep Castelstein on the future of martech. Darrell Alfonso on February 11, 2021 One thing I am always interested in is where martech is headed. Recently I had a chance to speak with Jep Castelstein, a leading independent martech technical architect who has worked on some of the world’s most complex martech implementations. … Continue reading 4 disruptive, uncomfortable, yet inevitable martech trends
Analisa Sande — March 8, 2018 — March 8, 2018 Running an ecommerce store might be much simpler than opening a brick-and-mortar store. However, it also comes with a whole new set of risks you might not have thought about. This infographic shows the 10 common risks of running an ecommerce business that you need … Continue reading 10 Inevitable Ecommerce Risks You Should Watch Out For [Infographic]
Brandon Gains — January 19, 2017 Follow @brandongains— January 19, 2017 It all started with an Email – The Email Era Email was invented in 1972 and launched us into a communication revolution. For the next 6 years email would be pure. People would only send messages to those they knew personally. These were the … Continue reading Growth Automation and the Inevitable Journey That Got Us Here
Dave Brock — December 13, 2016 Follow @davidabrock— December 13, 2016 As long time readers know, I tend to be pretty opinionated. Recently, I’ve gotten sucked into a conversation thread on LinkedIn about job hopping. It’s semi interesting–much of it is people rationalizing why they move from job to job to job. Much of the … Continue reading Is Job Hopping Inevitable?
by Bob Apollo June 9, 2016 Follow @bobapolloJune 9, 2016 We all know how hard it is to accurately qualify sales opportunities. We all know how often even apparently well-qualified opportunities get delayed or abandoned altogether. And you’re probably tired of my quoting the CSO Insights research that fewer than 50% of forecasted opportunities actually … Continue reading Is This Project Possible, Probable or Inevitable?
If your business hasn’t yet been hit with an online reputation attack, chances are it will be. Columnist Chris Silver Smith has tips on how to proactively prepare to help reduce the seriousness of an attack. Chris Silver Smith on February 26, 2016 at 10:27 am Your business may be humming along blissfully doing commerce when it … Continue reading Bullet-Proofing Your Business From The Inevitable Online Reputation Attack
by Olivier Choron January 22, 2016 Follow @purechannelappsJanuary 22, 2016 We all know what advocacy is, and when done correctly it can greatly benefit us as brands. Partner this with social media, and social media advocacy becomes one of your best marketing assets. The question is are you taking full advantage of all your advocates? … Continue reading Why Social Media Advocacy is Inevitable
Chris CancialosiApril 21, 2015 While popular media likes to portray entrepreneurs as fearless conquerors willing to storm the beach single-handedly, the reality is that entrepreneurs are quite a diverse population. Sure, it takes courage to be an entrepreneur, and there are many who don’t back away from a challenge, but there are just as many … Continue reading It’s Inevitable: How To Have Tough Conversations With Your Employees
