Data Drill: D2C Brands Struggle To Get Accurate First-Party Information by Ray Schultz , Columnist, August 4, 2022 Email marketers can be forgiven for perhaps feeling smug: The email address is the foundational piece of self-reported data. That should be kept in mind as brands seek first-and zero-party data in response to changes like the pending … Continue reading Data Drill: D2C Brands Struggle To Get Accurate First-Party Information
Tag Archives: Information
Google Expands Reasons It Will Remove Your Personal Information From Search Results
Google Expands Personal Info It Will Remove From Search Results by Laurie Sullivan @lauriesullivan, April 28, 2022 Google expanded the type of personal information it will remove from search results on requests such as someone’s physical address, phone number, and passwords, to URLs that point to information that could lead someone to a home or give … Continue reading Google Expands Reasons It Will Remove Your Personal Information From Search Results
Scalability in E-commerce With PIM (Product Information Management)
Peter Navarro May 14, 2021 E-commerce overtakes itself almost every day. This is how dynamic the various trends and developments are. Sooner or later, e-tailers have to deal with expansion, (time and again) new sales channels and growing customer needs. The all-important question is: How should your own online shop be optimized and scaled? The … Continue reading Scalability in E-commerce With PIM (Product Information Management)
Why Product Information Management Becomes Crucial for Enterprises as We Head Into 2021
Shashin Shah January 12, 2021 Months into the most challenging times of business history, digital presence has become the most precious resource. Reduced mobility, confinement, and health concerns have created a strong appetite for digital commerce across sectors that are expected to prevail in 2021. The future is about shifting from predict-and-react models to proactive-and-agile … Continue reading Why Product Information Management Becomes Crucial for Enterprises as We Head Into 2021
Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study
Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study by Laurie Sullivan , Staff Writer @lauriesullivan, October 9, 2020 Consumers have shifted their attitudes and changed their behavior when it comes to advertising and COVID-19 terms, according to findings released from the Advertising Research Foundation (ARF). The ARF’s Third Annual Privacy Study surveyed … Continue reading Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study
How to Update Your Information in Google My Business
Stuart Clark — March 21, 2020 A guide to updating your information in Google My Business, including changing your opening hours, editing your description and adding Google Posts. With the Coronavirus causing many businesses to temporarily close or reduce their opening hours, many people will turn to Google to check what businesses and services are … Continue reading How to Update Your Information in Google My Business
Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study
Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study by Laurie Sullivan , Staff Writer @lauriesullivan, January 22, 2020 When designing a search campaign, marketers can benefit from a better understanding of how and why people shop. Culture, current events, weather and mood all contribute to the reasons — but what about … Continue reading Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study
How to Create Killer Information Products
Chalmers Brown — December 29, 2019 To create information products that sell doesn’t take perfectionism. There are many different contextual factors of information product creation. No matter your niche — certain factors in writing are unconditionally important in all information product circumstances. The following is essential information to keep in mind when building or presenting … Continue reading How to Create Killer Information Products
Five Failed Brands, Retailers Have Something In Common: Incorrect Information
Five Failed Brands, Retailers Have Something In Common: Incorrect Information by Laurie Sullivan , Staff Writer @lauriesullivan, December 2, 2019 Holiday parties are a great place to learn through word of mouth about new retailers or brands that just opened nearby. Consumers grab their mobile phone and search in Google or Bing for the name to … Continue reading Five Failed Brands, Retailers Have Something In Common: Incorrect Information
How to Crush Hiring by Recognizing Information Asymmetry
Steven Imke — October 24, 2019 Follow @SteveImke A few weeks ago I included an article in my #PickOfTheWeek by Steve Blank that looked at a research paper Asymmetric Information and Entrepreneurship. The premise of the article started an avalanche of related ideas that I have had a hard time getting out of my head … Continue reading How to Crush Hiring by Recognizing Information Asymmetry
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