Rado KotorovMarch 9, 2015 Retailers have historically viewed their online and brick-and-mortar operations as two separate divisions. A key failure of this business model is that it results in competition—rather than cooperation—between the two entities for internal resources and customer revenue. As ecommerce continues its rapid growth trajectory it begs the question: does online signal … Continue reading A Vision for Social Retailing: Infuse Brick-and-Mortar Stores With the Vitality of Social Media →