Neil Wood-MitchellNovember 5, 2015 The temptation to pick up a video camera and create killer content for your business or organisation is difficult to resist, after all, we capture content on our phones and smart devices all the time… and that looks okay, right? There’s a huge difference between what is acceptable to watch on … Continue reading 5 Biggest Mistakes Made By ‘In-House’ Video Creators
Neil Wood-MitchellOctober 1, 2015 Can marketers achieve successful Video Marketing ‘in-house’? A recent Video Marketing survey of over 50,000 US and international B2B marketers confirms both its effectiveness and how achieving professional results continues to evade ‘in-house’ content creators. The in-depth Ascend2 report sought to explore how businesses were using Video Marketing and how effective … Continue reading Why Effective ‘In-House’ Video Marketing Can be Difficult to Achieve
March 20th, 2015 Fact: content is king Fact: blogging is important to search marketing Fact: good content attracts relevant traffic Fact: good content grows qualified leads So you ask yourself; “How do I create content people love? Where do I come up with the ideas?” Fact: in-house 1) Your Buyer Persona A buyer persona … Continue reading 3 In-House Sources For The Content Ideas You Need
Programmatic ad buying began with search engine marketing. Data introduced programmatic audience buying for display, video, television and other media buys. Unlike audience buying, Google AdWords and Bing Ads, described as auction-based systems, allow marketers to bid on keywords, rather than lumping personas into audiences. The campaigns would rise to the top above the fold, … Continue reading Search Marketing Demonstrates How Data Supports Programmatic Premium Branding Campaigns In-House
