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It may be time to find new ways to motivate your people to challenge the status quo by expanding their horizons. BY Yonason Goldson Have you ever had your patience sorely tested by an overly inquisitive child? You know the type: No matter what you say to them, they always respond with the same question:? Why? Is it … Continue reading 5 questions to inspire loyalty, motivation, and initiative
IP address protection seems on a faster track for the most popular web browser than cookie deprecation. Kim Davis on October 27, 2023 Google is preparing to test a new feature in Chrome that will allow users to hide their IP addresses by using proxy servers. Initially this will be an opt-in feature like … Continue reading Chrome’s IP address protection initiative presents new challenges for marketers
The initiative aims to authenticate human-made content as AI use expands. Chris Wood on June 5, 2023 Global marketing and communications company Publicis Groupe announced it will join the Coalition for Content Provenance and Authenticity (C2PA), an initiative aimed at providing a framework for authenticating human-produced content. Publicis Groupe, one of the “big four” agency … Continue reading Publicis Groupe joins human vs. AI content verification initiative C2PA
Google News Initiative Works With American Journalism Project To Fund, Advance Online News Startups by Laurie Sullivan @lauriesullivan, December 14, 2022 The Google News Initiative is working with the American Journalism Project to find U.S.-based founders with innovative ideas that can advance local news online. The latest 18-month venture launched by the Google News Initiative … Continue reading Google News Initiative Works With American Journalism Project To Fund, Advance Online News Startups
Instacart Health Launches, Gives Brands Initiative To Connect With Consumers by Laurie Sullivan @lauriesullivan, September 28, 2022 Instacart launched a health initiative Wednesday focused on products, partnerships, research and policies to help consumers make better nutritional choices and highlight the ways they can use food as medicine to heal body, mind, and spirit. More than … Continue reading Nutrition-Focused Instacart Health Launches, Gives Brands Initiative To Connect With Consumers
Self-Regulatory Group Raises Concerns Over FTC’s Privacy Initiative by Wendy Davis @wendyndavis, September 7, 2022 The self-regulatory organization Network Advertising Initiative is raising concerns that the Federal Trade Commission’s recent move toward regulating data collection may reflect a bias against targeted advertising. “The FTC should commit to a process that explores and documents the benefits … Continue reading Self-Regulatory Group Raises Concerns Over FTC’s Privacy Initiative
Before you engage with a CDP vendor, performing some due diligence upfront will make the evaluation process less painful. Gene De Libero on April 22, 2022 Vendors, analysts, and industry trades have heralded the Customer Data Platform (CDP) as a panacea for the seemingly impossible task of collecting and unifying data from disparate, unconnected online … Continue reading How to ensure the success of your CDP initiative
Alejandro Arrieche Last updated: 16 April 2022 The head of the world’s largest institutional crypto investor, Michael Saylor, recently qualified its investment strategy consisting of purchasing huge amounts of Bitcoin on behalf of its company MicroStrategy as a “tremendous success”. These comments were embedded within a letter directed to MicroStrategy’s shareholders ahead of the Annual … Continue reading MicroStrategy’s Saylor Says Its Bitcoin Initiative Has Been A “Tremendous Success”
Marketer-Led Measurement Initiative To Be ‘Productionalized’ By Early 2024 by Joe Mandese @mp_joemandese, March 4, 2022 An ad industry initiative to develop a new system enabling marketers to have sublime control over the reach and frequency of ads exposed to individual consumers without personally identifying them is expected to be operational by the U.S. as … Continue reading Marketer-Led Measurement Initiative To Be ‘Productionalized’ By Early 2024
Federal Privacy Bill Garners Support From Network Advertising Initiative, Other Business Groups by Wendy Davis , Staff Writer @wendyndavis, March 11, 2021 A federal privacy bill introduced this week by Rep. Suzan DelBene, a Democrat from Washington state who previously worked for Microsoft, appears to be garnering support from business groups. DelBene’s “Information Transparency and Personal … Continue reading Federal Privacy Bill Garners Support From Network Advertising Initiative, Other Business Groups
