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3 Phase Approach to Evaluate Performance Marketing Initiatives Andrew Marsh | May 30th, 2023 What gets measured, gets managed. The success of your performance marketing initiatives depends on what you measure. It is human and organizational nature to manage whatever is measured, and continuous improvement of your performance marketing initiatives depends on effective management. … Continue reading 3 Phase Approach to Evaluate Performance Marketing Initiatives
Joydeep Bhattacharya December 2, 2020 Organizations across the world are facing the disruptive impacts of the ongoing COVID-19 pandemic. Over the past year, we all went on a digital transformation journey that influenced everything from our businesses and people to our processes and infrastructure. In fact, digital transformation was accelerated by up to 10 years … Continue reading Why CIOs Need to Make Incremental Digital Transformation Initiatives
Focus on the organization’s key objectives to prioritize projects and you can cut down on the noise of low-value work. Stacey Ackerman on February 10, 2020 We’re so caught up in the world of being busy, that we’re barely able to come up for air. Then we wonder why our marketers are burnt out, deadlines … Continue reading How to use agile marketing to prioritize high-value initiatives and improve productivity
Liz Kislik — November 15, 2019 Follow @lizkislik About a month ago, I was interviewed by Jim Karrh, the consultant, coach, and discerning host of the podcast Manage Your Message. Jim recognizes that the way leaders manage their messaging makes a significant difference in their productivity and success. He’s a thoughtful interviewer, and we had … Continue reading This is How to Help Employees Commit to Change Initiatives
by Paul Nashawaty May 9, 2016 Follow @pnashawatyMay 9, 2016 There are many ways to approach digital transformation, but in order to hone in on an actionable approach to this move to digital, I’ll provide an overview of four key areas you should focus on to transform your business. Everyone knows you need to “go … Continue reading Top 4 Initiatives to Digitally Transform Your Business
Looking to take your content marketing to the next level? Learn about the benefits of content partnerships from contributor Eric Enge. Eric Enge on May 26, 2015 So, your organization has finally decided to invest in content marketing, and you’ve put a great deal of effort into getting your content marketing initiative(s) off the ground. … Continue reading How To Use Partnerships To Accelerate Your Content Marketing Initiatives
A multi-part marketing plan can make all the difference in your outreach efforts. By Marc H. Sencer, MD Doctors in a small group or solo practice rarely can afford to delegate their marketing efforts to the pros. For most, that means doing it themselves. This presents a dilemma because most doctors have little or no … Continue reading Put it together
