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March 04, 2025 The top 4 food innovation and technology predictions of 2025 BY Florian Schattenmann As someone who gets to see “the future” unfold in research and development labs around the world, I’ve grown comfortable with our global food landscape constantly evolving. Part of the fun! Anticipating the trends that shape this evolution isn’t just … Continue reading The top 4 food innovation and technology predictions of 2025
July 11, 2024 Playing the Long Game: How the KPMG Women’s PGA Championship is Driving Technology Innovation KPMG has a 10-year history of elevating women’s golf through the KPMG Women’s PGA Championship, and the next advancement was about technology BY FastCo Works At this year’s KPMG Women’s PGA Championship at Sahalee Country Club, seasoned competitor Amy … Continue reading Playing the Long Game: How the KPMG Women’s PGA Championship is Driving Technology Innovation
Marketing leaders need to understand the brain’s role in minimizing threats and maximizing rewards to transform team dynamics. Hana Jacover on June 24, 2024 Psychological safety is essential in today’s workplace, but many leaders struggle to achieve it. Workplaces with increased psychological safety saw a 27% reduction in turnover, per a Quantum Workplace survey. … Continue reading Why psychological safety is the key to marketing team innovation
June 07, 2024 How to optimize hybrid work for greater innovation Tech can improve your staff’s efficiency, but you have to get it, and train staff on its usage. BY Dave Grow Business leaders are still trying to figure out what hybrid work approach is best to foster a positive employee experience that also boosts productivity. … Continue reading How to optimize hybrid work for greater innovation
June 07, 2024 How innovation is making PR more accessible Mission-driven companies can still make a big splash, using technology to reach the right journalists. BY Amy Jackson While it can feel incredibly daunting to compete with massive PR budgets that fund expensive dinners and experiential events, these are no longer required to get coverage of … Continue reading How innovation is making PR more accessible
IAB’s podcast event showcased talent and technology that will drive double-digit growth for digital audio in the coming years. Chris Wood on May 10, 2024 Left to right: Hosts Charlamagne tha God and Jess Hilarious, Will Pearson, President, iHeartPodcasts and Conal Byrne, CEO, iHeartMedia Digital Group in New York. Image: Chris Wood. Podcasts are … Continue reading IAB Podcast Upfront highlights rebounding audiences and increased innovation
Dive into the systemic issues hindering creativity in B2B marketing and how to strategically leverage advertising for long-term brand growth. Liam Moroney on May 3, 2024 It’s a tired cliche that B2B marketing is the “boring” sibling to B2C, but that doesn’t mean it’s not true. When it comes to the creativity of our … Continue reading The problem with B2B marketing: Misaligned measurement is stifling innovation
May 01, 2024 Why the U.S. needs ready access to cyber innovation Cyberthreats are increasing and the U.S. needs to empower more private companies to provide solutions. BY David Phelps For decades, the United States has been widely recognized as the most sophisticated nation in terms of cybersecurity, holding titles such as top cyber power and … Continue reading Why the U.S. needs ready access to cyber innovation
Channel Factory Creates AI Incubator Innovation Lab by Laurie Sullivan , Staff Writer @lauriesullivan, April 18, 2024 Channel Factory plans to introduce an innovation lab focused on artificial intelligence (AI) to support brands. The company said it will hire new talent and executives to build a dynamic multidisciplinary team. The team includes participation from C-suite executives and … Continue reading Channel Factory Creates AI Incubator Innovation Lab
Email marketers must leverage data and generative AI to propel the industry forward rather than settling for incremental gains. Ryan Phelan on April 17, 2024 Back in 2017, I wrote an article for MarTech, “Message to email marketers: Show me something different in 2018.” It popped up again while I was preparing a presentation, so … Continue reading It’s time to turbocharge our path to email innovation
