Learn the essentials of feedback loops, experimentation and agility to deliver continuous improvement in customer journey operations. Greg Kihlstrom on November 13, 2023 Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. However, delivering on this promise is … Continue reading Continuous improvement and innovation: Successful customer journey operations
Tag Archives: Innovation
How to balance core marketing automation functions with innovation
Here are three areas where marketing automation leaders can find balance between consistency and the ability to transform. Chris Wood on September 19, 2023 Marketing automation leaders are faced with a big challenge: How to add new technologies that provide fresh ways of executing campaigns and engaging customers while maintaining the quality of older approaches. … Continue reading How to balance core marketing automation functions with innovation
Microsoft, Dentsu Strengthen AI Innovation Partnership
Microsoft, Dentsu Strengthen AI Innovation Partnership by Laurie Sullivan @lauriesullivan, July 26, 2023 Dentsu Group has launched enterprise-wide access to Microsoft Azure OpenAI technologies. The deal, announced Wednesday, will allow employees to develop solutions for clients based on artificial intelligence (AI). The news comes one day after Microsoft reported that revenue rose 8% year-over-year in … Continue reading Microsoft, Dentsu Strengthen AI Innovation Partnership
AWS Invests $100M To Build Gen AI Innovation Center, Omnicom Collaborates To Reimagine Creativity
AWS Invests $100M To Build Gen AI Innovation Center, Omnicom Collaborates To Reimagine Creativity by Laurie Sullivan @lauriesullivan, June 22, 2023 Amazon Web Services (AWS) will invest $100 million in a generative artificial intelligence (GAI) innovation center to give its customers help in building and deploying GAI. The announcement, made Thursday includes the AWS Generative … Continue reading AWS Invests $100M To Build Gen AI Innovation Center, Omnicom Collaborates To Reimagine Creativity
Five Innovation Practices To Help Business Owners Navigate Uncertainty
Five Innovation Practices To Help Business Owners Navigate Uncertainty ValueWalk / Jun 9, 2023 The economic landscape is changing at an accelerating speed. More than ever, a growing number of businesses are having a hard time navigating marketwide complexity, driven by macroeconomic volatility and unprecedented levels of uncertainty. Navigating these business challenges through traditional methods of … Continue reading Five Innovation Practices To Help Business Owners Navigate Uncertainty
5 Ways EdTech is Facilitating Efficient Innovation for Teams
5 Ways EdTech is Facilitating Efficient Innovation for Teams Calendar / 19 May 2023 Just over 30 years ago, the development of web-based learning management systems became a new form of textual communication, using education technology as an influential way to approach teaching and learning. Since that time, education technology has gone beyond the … Continue reading 5 Ways EdTech is Facilitating Efficient Innovation for Teams
Recessions Are Where Innovation Thrives
Recessions Are Where Innovation Thrives by Martin Kelly , March 6, 2023 Back in 2008-2009, when the ad businesses of Yahoo, Microsoft and AOL were declining, and the industry was reeling, Google and Facebook (among a whole swath of supply- and demand-side platforms) started to penetrate the display market as automated trading took off. Fast-forward … Continue reading Recessions Are Where Innovation Thrives
Why neglecting work relationships can sabotage innovation and productivity, according to research
By Katherine C. Kellogg, Erin L. Kelly, and Constance N. Hadley March 05, 2023 Hybrid work is here to stay in many organizations. Employees value the flexibility of remote work so much that many have resisted mandates to spend more time in the office. But managers face special challenges leading teams whose members … Continue reading Why neglecting work relationships can sabotage innovation and productivity, according to research
IPOs decline as large companies gobble up more startups. That’s bad for innovation
By Sam Becker January 24, 2023 Prior to 2022, it seemed like every other startup on the market was going public. But during 2022, as the Fed aggressively raised interest rates to curb inflation, the trend reversed. Global IPO volumes fell 45% year-over-year, according to data from Ernst & Young. In the short term, … Continue reading IPOs decline as large companies gobble up more startups. That’s bad for innovation
To Thrive, Agencies Need To Focus On Innovation And The Long Term
To Thrive, Agencies Need To Focus On Innovation And The Long Term by Judith Carr-Rodriguez , Op-Ed Contributor, January 31, 2023 There’s a saying that most of us have heard – real estate is always a good investment. Even in tricky times, most financial advisors would advise us to hang on tight to property for … Continue reading To Thrive, Agencies Need To Focus On Innovation And The Long Term
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