Ticketmaster knows it has a bot problem, but it wants Congress to fix it Billy Steele In November, millions of Taylor Swift fans logged on to Ticketmaster hoping to scoop up tickets to arguably the most-anticipated tour of 2023. When the time came, the site crashed, rendering verified users unable to purchase admission to … Continue reading Maggie Rogers thwarts ticket bots with in-person sales
Built on SmartBadge technology, the new platform streamlines attendees’ experience while providing near real-time visibility for organizers. Chris Wood on November 14, 2022 Event experience platform Bizzabo has launched a new wearable technology for in-person events called Klik Experiential. The new capabilities will be built into Bizzabo’s SmartBadge, which helps deliver smooth check-ins, while enhancing … Continue reading Bizzabo introduces Klik Experiential for in-person events
PwC survey finds younger consumers are more likely to switch brands. Chris Wood on July 21, 2022 More than half of U.S. consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. For Gen Z, that number soared to … Continue reading 51% of consumers would leave a brand if digital experience isn’t as good as in-person
Lorelei Poch August 2, 2021 Last March, many organizations were fortunate to continue on with business from their employee’s home offices. The shift from in-person work to virtual was monumental for some areas of work, while some were happy to just ditch their commutes. And for those of us who were students during all of … Continue reading Making the Most of Personal Connections – Whether In-Person or Virtual
Tom Wozniak June 11, 2021 After a long solitary year of Zoom calls, no business travel, working remotely, and generally staying close to home, we are finally seeing a return to some of the business practices that we took for granted. The resurgence of in-person industry events is one of the best signs that we … Continue reading 5 Benefits of In-Person Industry Events
Achim Nowak May 26, 2021 It’s that betwixt and between time. Back in the brick-and-mortar office again. Well, on occasion. Business traveling again, in little baby steps. The race back to normal has begun. Or more correctly perhaps, hybrid life. I hear it all the time. I miss my social connections in the office. The … Continue reading Why Zoom Beats Meeting In-Person. Nearly Every Time.
Tom Wozniak April 17, 2021 Recently, I was able to travel to my first industry conference since January 2020. The digital and performance marketing industries have largely shifted to virtual conferences since that time. On March 21, Lead Generation World kicked off the opening night of a multi-day conference in Orlando FL. Since returning from … Continue reading Attending the First In-Person Industry Event in Over a Year
Mukesh Gupta July 28, 2020 Premise: The current pandemic has definitely changed the way we organize ourselves and our meetings. This large scale experiment has also shown that work from anywhere is going to be a distinct reality in most of our lives (unless it can’t be). This definitely means that we need to rethink … Continue reading Virtual Vs In-Person Meetings
Marketers responding to MarTech Today’s Event Participation Index give it a 30% chance that they will attend a conference this year. Henry Powderly on June 9, 2020 The likelihood that marketers will attend an in-person conference or event before the end of 2020 continues to fade, according to the latest data from MarTech Today’s Event … Continue reading Prospect for in-person conferences fades for 2020
Clair Kim — February 7, 2020 Networking is an essential part of business. While it takes a whole lot of vision, goals, passion, and determination to get you where you want to go, it also takes a good amount of connecting and building professional relationships. Networking can help you develop important connections, find supporters or … Continue reading 4 Networking Strategies to Make the Most Out of Your In-Person Conference
