Tag Archives: Insider’s

An Insider’s Advice for Hiring the Right Agency

Marty Querzoli — July 5, 2019 — July 5, 2019 This is a common blog topic if you work for a public relations (PR) or marketing agency. You want to win new clients, so give prospects a blueprint for selecting your firm, right? Make no mistake, I’m always up for meeting a potential new client. … Continue reading An Insider’s Advice for Hiring the Right Agency →

7 Tools the Insiders Use for Faster Keyword Research

Keyword Research

Ryan Eldridge — December 29, 2017 — December 29, 2017 Keyword research is the foundation of successful SEO. By understanding the different words and phrases customers use to solve their pain points, keywords get your foot in the door and constitute your first step toward an eventual sale. Without a clear understanding of the keywords … Continue reading 7 Tools the Insiders Use for Faster Keyword Research →

Insider’s Guide to Producing a Top-Notch Educational Video Series for Marketing

Marketing Education

by Andre Oentoro June 13, 2016 How many times have you looked up a tutorial video on YouTube? Meanwhile, I’m sure there are books out there that basically contain the same information you’re looking for. There’s a reason why modern schools use video as a learning media instead of books. It’s because we process information … Continue reading Insider’s Guide to Producing a Top-Notch Educational Video Series for Marketing →

An Insider’s Guide to Digital Marketing Analytics

Digital Marketing

Angela Hausman, PhDJanuary 16, 2015 Forbes proclaimed 2014 the Year of Digital Marketing Analytics, summing up the problem this way: If most digital marketing programs or campaigns have a weak area, it’s analytics. One recent study identified that the biggest talent and hiring gap in online marketing is in the analytics space. 37% of companies … Continue reading An Insider’s Guide to Digital Marketing Analytics →