Robert Katai — May 25, 2017 — May 25, 2017 When it comes to marketing, trends change as often as days pass, and marketers should be able to adapt to them if they want their businesses to shine. And when it comes to social media marketing, things are no different. I’m not saying that I’ll … Continue reading How to Use Instagram’s Features in Your Marketing Strategy
A couple of months ago, Snapchat started showing computer-curated Stories in search results. Now Instagram is, too. Tim Peterson on May 23, 2017 It’s a weekday, so Instagram is copying Snapchat again. Roughly two months after Snapchat began showing algorithmically curated Stories in its search results, Instagram has started displaying algorithmically curated Stories on … Continue reading Instagram’s Location, Hashtag Stories are its spin on Snapchat’s search-driven Stories
Instagram is extending its carousel format to organic posts and expanding it to include 10 photos or videos. Tim Peterson on February 22, 2017 Instagram is extending the number of photos and videos that brands can include in their slideshow-like carousel ads and opening up the format to organic posts, the Facebook-owned company announced … Continue reading Instagram’s carousel format can now include more posts, be used outside of ads
Julie Chomiak — November 30, 2016 — November 30, 2016 With the constant social media innovation, it’s no surprise that Instagram recently announced that its platform will support live streaming as well as disappearing video and messages. Sound familiar? Disappearing messages and videos are what made Snapchat famous, and Facebook (which owns Instagram) rolled out … Continue reading What Instagram’s Latest Features Mean for Your Social Media Marketing
Columnist Andrew Waber discusses new and potential changes to Instagram’s ad formats and capabilities — and what marketers should do to prepare for them. Andrew Waber on October 12, 2016 Chukcha / Shutterstock.com Much like with Facebook, the team at Instagram regularly tweaks the ad experience in a bid to improve advertiser results over … Continue reading What marketers should know about Instagram’s latest tests and rollouts
Instagram’s redesigned call-to-action button is driving more install for mobile game advertisers and is getting more attention-grabbing features. Tim Peterson on September 16, 2016 Instagram’s redesigned call-to-action button on its direct-response ads has contributed to higher conversion rates at lower effective costs for certain advertisers. And now it’s getting even more attention-getting features from … Continue reading Instagram’s redesigned call-to-action button gets more clicks for gaming brands, new features
by Andrew Raso Follow @andrewraso1August 26, 2016 Recently Instagram announced they’re launching upgraded business pages for their business users. The new profiles come with enhanced features not available in standard profiles, such as ad management, insights, and more. “We’ve grown to 200,000 active advertisers on Instagram, and the vast majority of those are small to … Continue reading 10 Tips for Taking Advantage of Instagram’s New Business Pages
by Emily CarrickAugust 21, 2016 I have no idea how this happened: suddenly, it’s the end of August. Sadly, today is my last day as an intern here at HelloSociety, but instead of crying myself to sleep at the thought of saying goodbye, I’m writing this final blog post. Buying back-to-school gear is the only … Continue reading Top 5 Instagrams: Back to School
by Wishpond June 15, 2016June 15, 2016 These days, snapping photos is second nature, and having a social media presence isn’t just recommended – it’s essential. And though Facebook and Twitter remain king and queen, Instagram is quickly rising in prominence as social media’s place-to-be. It’s no surprise, then, that Instagram is home to some … Continue reading Trending Titans: 6 Lessons Taught by Instagram’s Biggest Brands
by Warren Knight April 26, 2016 Follow @warrenknightApril 26, 2016 Did you know: 20% of all internet users have an Instagram account? Instagram is one of the most important social networks for small businesses as it is now a leader in the world of social networking. There are 400 million Instagram users, over 30 billion … Continue reading Why SMEs Need to Understand Instagram’s New Algorithm
