by Brian Honigman April 12, 2016 Follow @BrianHonigmanApril 12, 2016 When Facebook bought Instagram in 2012 for the (then shocking) price tag of one billion dollars, the digital world wondered aloud what Facebook’s endgame was. Some lauded the move, others were cautiously hopeful, and quite a few predicted imminent doom for the house that Zuckerberg … Continue reading A Different Kind of Filter: The Marketer’s Guide to Navigating Instagram’s New Algorithm
by Dhariana Lozano March 29, 2016 Follow @DhariLoMarch 29, 2016 As a Facebook owned company it’s no surprise that Instagram now adopts an algorithmic timeline as opposed to a chronological one. But what does Instagram’s new algorithm mean for you brand? Many marketers are freaking out, and as a result my feed is flooded with … Continue reading Calm Down! Here’s How To Beat Instagram’s New Algorithm
by Becca Crouse March 29, 2016March 29, 2016 This month, Instagram announced its plans to apply a relevancy algorithm to its main feed, which would no longer display images or videos in chronological order. Instead, the company explained the algorithm will pull and show posts in an order based on the “likelihood you’ll be interested … Continue reading How Brands Can Master Instagram’s New Relevancy Algorithm
by Susan Solovic March 29, 2016 Follow @SusanSolovicMarch 29, 2016 If your small business has a following on Instagram, you need to understand how the algorithm governing its feed has changed recently. Items used to appear reverse chronologically in your followers’ feeds, so if your followers checked their Instagram accounts shortly after you posted something, … Continue reading 5 Tips to Show Up in Instagram’s New Algorithm Feed
Lucy XuNovember 3, 2015 Holy GIF! Just a couple of weeks ago, Instagram launched its new Boomerang app, allowing users to create one-second looping videos (GIFs, if you will). The videos are made by stitching together a burst of five photos. And the result is kind of awesome. The goal behind Instagram’s new app is … Continue reading Instagram’s Hot New Boomerang App – 4 Simple Steps To Help You Get Started
Ryan HansenSeptember 15, 2015 Most businesses, no matter their size, have established a presence on one or two social media platforms, with the “Big 3 of Social” being Facebook, Twitter and LinkedIn. However, as my colleague Jamie wrote in her series about B2B Marketing on Pinterest, brands need to branch out further. Sure, it can … Continue reading 4 Lessons We’ve Learned By Tapping Into Instagram’s Influence
Zoe WaldronAugust 16, 2015 When sharing an Instagram with a product to feature in mind, it’s important to keep that balance of personal aesthetic and making sure the brand is happy. Below we’ve shared four different styles of product Instagrams that have a nice balance of inspiration and promotion, with examples from pro-bloggers and top … Continue reading Master The 4 Types Of Product Instagrams
Francis TrappJuly 1, 2015 Recently, Instagram unveiled a new advertising solution to help brands improve efficacy of Instagram-based marketing by integrating external links such as “Buy Now” and “Learn More” within Instagram’s existing interface. The rollout includes a new application programming interface (API) that accommodates a wider variety of advertisements. Capitalizing on the constant stream of … Continue reading Instagram Marketing: What Instagram’s New Ad Business Means for Brands
Jilly BadanesJune 26, 2015 Instagram just made it a lot easier to connect with other users and that’s great news for your business. The all new Explore and Search features, which Instagram released earlier this week, now showcase trending hashtags and make customized recommendations for accounts to follow. The new search has options to search … Continue reading Five Reasons Instagram’s New Explore & Search Is Great For Your Business
Elizabeth JonesMay 2, 2015 Instagram has released a new Post Notification feature that could be a vital tool for your brand to increase its engagement with followers on Instagram. This feature sends a push notification to users when posts go live. This increases the chances of your followers actually engaging with the photo rather than … Continue reading 3 Easy Ways To Use Instagram’s Post Notification Feature For Your Brand
