Enhancements are designed to extend reach, boost engagement and focus on customer lifetime value. Ginny Marvin on March 31, 2015 Google announced several updates to its app install and app engagement ad offerings Tuesday. App install ads have been made available on the search network, YouTube and AdMob networks over the past year, and now Google … Continue reading Google Adds App Install Ads To Display Network, Video Install Ads, New Bidding Strategy →