Email sign-ups in Instant Articles offer a chance for publishers to own some of the audience they’re borrowing from Facebook. Tim Peterson on March 2, 2016 Facebook has started letting publishers include email sign-up forms in their Instant Articles. Digiday first reported the news earlier on Wednesday. Marketing Land came across an example of … Continue reading Facebook Adds Email Sign-Up Forms To Instant Articles
by Jaja Maranan February 23, 2016 Follow @SoutherlyCommsFebruary 23, 2016 Last week, Facebook announced that it would make its Instant Articles feature available to all publishers in April 2016. So, if you’re a publisher, what does it mean for you? How many times have you been browsing on the Facebook app, seen a link to … Continue reading Facebook Instant Articles: What Is It and What Does It Mean for Content Marketers?
by Lauren Marchese January 11, 2016 Follow @lrosemarie63January 11, 2016 Instant messaging, or IM, has a bad reputation. Many see it as outdated, distractive and purely social. But the time has come to reevaluate instant messaging’s place in the world – specifically the business world. Companies are embracing IM as a workplace tool much like … Continue reading Tech in the Office: How Instant Messaging Improves Productivity
Sebalis DavisOctober 20, 2015 You’ve been combing through a website that caught your attention. The product you read about is downright awesome, and now you’re curious. You want to see it live! So you request information about their service and hear, “Someone will respond to your inquiry in 24-48 hours.” You’re at the mercy of … Continue reading Boost Your Website ROI with Instant Connections
Daniel FaggellaOctober 6, 2015 With a plethora of new marketing automation companies entering the scene, and big players like HubSpot recently going public, it’s no wonder that the blog articles and online advice for using email marketing to drive revenue online. While the same terms were relatively rare on marketing blogs even a few short … Continue reading How To Use Email Marketing To Create Instant Surge In eCommerce Sales
Immanuel VinikasAugust 23, 2015 “I’m a Youtuber”. That’s how Casey Neistat describes himself on Twitter and Instagram. He’s short-selling himself. He’s a sharp businessman and a viral marketing genius, to such extent that when he said in one of his Youtube videos “I’m going to try to make a viral video today”, that video went … Continue reading How One YouTuber Made His Business an Instant Success
Mike WhitneyJuly 23, 2015 Facebook, always known to be a giant, is appearing increasingly friendly as of late. To publishers (and advertisers), that is. Whether the discussion is about social media, media in general, new avenues for publishing content, or anything else vaguely media-related – Facebook is likely to come up at some point. With … Continue reading A Friendly Giant: How Facebook is Using Instant Articles to Woo Publishers
Newsrooms have begun readying content for the coming Instant Article ramp up. With some publishers planning on launching 30 to 40 articles each day, the ‘instant’ gold rush is near. Greg Finn on June 25, 2015 In lieu of the impending Instant Articles, publishers have begun to ramp up their content and publishing that will … Continue reading Publishers Have Begun Prepping For Facebook’s Instant Articles Launch
Columnist Brian Rigney offers three ways for retailers to deliver rich consumer experiences in the moments that matter. Brian Rigney on June 16, 2015 There was a time when content was king, when content ruled the airwaves and was the hook by which brands fished for consumers. But today, content is a sprawling ocean, and … Continue reading Instant Digital Gratification: Taking The Consumer To The Checkout In Rapid Fashion
Heard stirrings about Facebook teaming with publishers? Columnist Andrew Waber explains how it works and what it means for marketers. Andrew Waber on May 27, 2015 Earlier this month, Facebook took the wraps off of its new Instant Articles offering. Another content-focused play for Facebook, Instant Articles is explicitly targeted to media outlets and allows … Continue reading Facebook Instant Articles: What’s In It For Advertisers?
