Miranda Marquit — March 12, 2018 — March 12, 2018 Everyone has a formula for doing a business “right.” You know that when you start your business, there’s a right way to build your list, fund your ideas, post on your blog, and do any number of things. In fact, there are so many things … Continue reading Why It’s Better to Just Start Your Business — Instead of Worry About Doing It “Right”
Tag Archives: Instead
Why real-time attribution is (mostly) irrelevant, and what to do instead
To get the most out of your marketing attribution, contributor Alison Lohse believes right-time insights are far more important than real-time data. Alison Lohse on August 31, 2017 The martech and ad tech industries love to talk about real-time. The context doesn’t matter — regardless of the circumstances, real-time must be better than delayed. … Continue reading Why real-time attribution is (mostly) irrelevant, and what to do instead
Dig Through Your Customers’ Garbage to Learn About Them. Or, Try This Instead
Spencer X. Smith — August 8, 2017 Follow @spencerXsays — August 8, 2017 Free-Photos / Pixabay Imagine someone walking down the street wearing a t-shirt for your favorite band. You could have easily started up a conversation by saying, “That’s my favorite band! Have you seen them live?” Your shared love of that band would … Continue reading Dig Through Your Customers’ Garbage to Learn About Them. Or, Try This Instead
Stop Looking for Mentors: Instead, Find Strong Partnerships
Carrie Majewski — July 11, 2017 Follow @Carrie_Majewski — July 11, 2017 PublicDomainPictures / Pixabay A few years ago, I believed in the power of mentors—of scouring the land for the brightest, most passionate, exceedingly selfless mentors who could impart pearls of career wisdom. As the best-selling business books and keynoters all contend: find mentors, … Continue reading Stop Looking for Mentors: Instead, Find Strong Partnerships
Two social media attribution models to use instead of single-touch
Contributor Sweta Patel walks you through the three main social media attribution models to help you understand which approach will work best for your organization. Sweta Patel on June 7, 2017 Have you been looking for the best way to measure the effectiveness of each of your social media channels? Do you want to … Continue reading Two social media attribution models to use instead of single-touch
You Don’t Need to Drop Out of College to Launch a Startup. Do This Instead
Nate Matherson — May 23, 2017 — May 23, 2017 College students are full of ideas. When you combine young minds, technology and cheap beer, you are bound to come up with a few ideas for the next great app or product. When I started my first company in January of 2014, my partner Matt … Continue reading You Don’t Need to Drop Out of College to Launch a Startup. Do This Instead
4 Things You Should Focus on Instead of Closing Your A Round
Matt Given — March 16, 2017 Follow @intelivideomatt— March 16, 2017 It’s the end of Q1 and your Series A hasn’t landed yet. GOOD. For many of you entrepreneurs out there, as you turned the page from 2016 to 2017, raising a series A Round may have been near or at the very top of … Continue reading 4 Things You Should Focus on Instead of Closing Your A Round
The death of mobile pop-ups and what you can do instead
Google is cracking down on invasive mobile pop-up ads. Here are some alternatives to continue to engage your visitors. Over the past couple of years, Google has shown a strong focus on user experience on mobile devices. They have developed their algorithms to address customer experience and usability and to encourage organizations to meet certain … Continue reading The death of mobile pop-ups and what you can do instead
Why Feedback Fails, and What to Do Instead
Liz Kislik — November 15, 2016 — November 15, 2016 I recently surprised a C-level operations exec with recommendations about a business problem that were quite different from the advice he had received from others. Here’s the situation: Through the grapevine, a bunch of junior R&D folks expressed concern about a team of colleagues who … Continue reading Why Feedback Fails, and What to Do Instead
I Was Going to Write a Post Ripping the Current State of Influencer Marketing, But I Wrote This Instead
Arik Hanson — November 11, 2016 — November 11, 2016 You know one easy way you can tell if an internet, social media or tech trend has “jumped the shark?” It shows up on 60 Minutes. I’m half-kidding. Just watch this 60 Minutes segment on “social media influencers” and try not to laugh. No really–if … Continue reading I Was Going to Write a Post Ripping the Current State of Influencer Marketing, But I Wrote This Instead
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