by Len April Follow @ZenithtalentOctober 8, 2016 The impact of our nation’s workforce will be profound as we migrate into changing economic, social and technological spheres. With these shifts, business leaders are acknowledging the importance of grooming next-generation leaders to raise the talent family of the future. This is particularly true of contingent workforce program … Continue reading 6 Things to Avoid Telling Contingent Talent and What to Say Instead
by Justin Herring Follow @justincherringOctober 3, 2016 Citations and Business listings are a huge part of local SEO. They help Google understand where your business is, what it’s about, and who to show it to in search results. But many SEO companies also use citations and business listings as a way to have their clients … Continue reading Why Citations Are A Bad Investment For Local SEO (and where to spend your money instead)
by Sean Hargrave, Staff Writer, September 23, 2016 The media landscape is fragmented and confusing right now, so much so that the News Media Association has asked the Government to do something about Google and Facebook’s influence. Exactly what the government is supposed to do is not laid out. So of course nothing will get … Continue reading Publishers Should Love Google And Facebook, Tackle News-Thieving Parasite Start-Ups Instead
by Sunil Bagai June 28, 2016 Follow @ZenithtalentJune 28, 2016 The highest performing talent acquisition professionals today are those who understand the importance of content. Their success springs from a superior command over recruitment marketing strategies, filled with captivating storytelling and actionable intelligence. Even large enterprises are discovering this. Last fall, GE reinvented its long-standing … Continue reading Recruitment Marketing: Attract Top Candidates Instead of Chasing Them
By Joe Cox January 4th, 2016 These days having a good web presence isn’t just about having a website that lists your services. Your customers will expect you to have a host of social media pages, as well as the obligatory company blog on your site. For businesses it can seem a daunting choice … Continue reading Why Drive People To Facebook or Twitter Instead Of Your Blog
by Annaliese Henwood December 30, 2015 Follow @MktgInnovatorDecember 30, 2015 Many people, including myself, use email subscriptions to stay in touch with our favorite companies and bloggers. We sign up for blog articles, newsletters and other email content. When we subscribe, it is our expectation that the emails we receive and the steps that follow … Continue reading 5 Email Marketing Practices To Stop Doing Today (and What to Do Instead)
Matt BagliaOctober 16, 2015 Let me be straight with you, customer service is no picnic. It can be mentally, emotionally, and sometimes even physically taxing. Sure, the positive experiences far outweigh the negative ones. But, at the same time, disgruntled customers also know how to leave a permanent impression. For some, customer service and support … Continue reading 9 Customer Service Phrases That Pressure Cook Problems (and What to Say Instead!) [Infographic]
VerticalResponseOctober 4, 2015 Creating and maintaining a blog is time-consuming, which is why many business owners give up on it. However, sharing content with your audience can attract and support customers. If you don’t want to take the time to set up and contribute to a full-fledged blog, consider writing a few posts each month … Continue reading No Time to Maintain a Business Blog? Use LinkedIn Instead
Alex BirkettSeptember 14, 2015 When should you use bandit tests, and when is A/B/n testing best? Though there are some strong proponents (and opponents) of bandit testing, there are certain use cases where bandit testing may be optimal. Question is, when? First, let’s dive into bandit testing and talk a bit about the history of … Continue reading When to Run Bandit Tests Instead of A/B/n Tests
Brooke BallardSeptember 13, 2015 I know what you’re thinking. How can a company with a tagline of “Think Conversation, Not Campaign™” have a headline like that?! Yes, at B Squared Media we’re always pushing you to start conversations, to focus on the dialogue more than the data. But when you’re too focused on starting conversations, … Continue reading Don’t Start Conversations Online, Do This Instead
