Tag Archives: Instead

Why it’s Time to Ditch the Autoresponder and Build an Email Sales Funnel Instead

Matt AmbroseJuly 14, 2015 Don’t build your farm on rented land. That phrase continues to make marketers look sheepish who spent too much time on their Facebook page and not enough on a channel that works. What am I talking about? Email marketing, of course. And I don’t mean just sending out a monthly newsletter … Continue reading Why it’s Time to Ditch the Autoresponder and Build an Email Sales Funnel Instead

3 Common LinkedIn Lead Generation and Engagement Approaches That Do Not Work Anymore & What You Should Do Instead

Kristina JaramilloJuly 1, 2015 LinkedIn lead generation and engagement approaches that worked 5 years ago when I founded my firm, Get LinkedIn Help, are only working with minimal results today. The buying process has changed drastically: Buyers don’t want to be hunted. Afraid of getting harassed with too much sales and marketing information is one … Continue reading 3 Common LinkedIn Lead Generation and Engagement Approaches That Do Not Work Anymore & What You Should Do Instead

Why Your Website Redesign Will Fail To Lift Sales Much (And What To Do Instead)

Rich PageMay 25, 2015 Planning on a website redesign soon? Hoping it will finally get the sales or leads you’ve been hoping for? I’ve got some disappointing news for you. Unfortunately, most website redesigns don’t work as well as planned and have barely any impact on sales or leads, and some even have negative effects. … Continue reading Why Your Website Redesign Will Fail To Lift Sales Much (And What To Do Instead)

3 Places You Should Advertise Online Instead of Google

Dan StasiewskiApril 30, 2015 Remember the days when investing your online advertising dollars was as simple as finding a Google Adwords certified PPC company and letting it setup keyword-focused campaigns? With more channels for advertising available and technology enhancements making it easier to target the right buyers, ad buying is no longer that simple. That’s … Continue reading 3 Places You Should Advertise Online Instead of Google

Stop Focusing On Your Brand’s Social Media Posting, Here’s What You Should Be Focusing On Instead

Jordan ConApril 29, 2015 Weird thing for a social marketing measurement company to post, huh? It’s not even click bait — it’s true. I’ll even say it again: stop focusing on your brand’s social media posting. Owned social (what your brand posts) as a powerful business driver is a thing of the past. If anything … Continue reading Stop Focusing On Your Brand’s Social Media Posting, Here’s What You Should Be Focusing On Instead

SEO: You Can’t Game Google. Here’s What to Focus on Instead.

Gabe CooperApril 22, 2015 Of all the new skills marketers have been asked to master in the digital age, one of the most intimidating is SEO. Organizations know what it is and they know they should be doing it, but the ever-changing algorithms and techniques often strike them as foreign and incomprehensible. As a result, … Continue reading SEO: You Can’t Game Google. Here’s What to Focus on Instead.

11 Words To Avoid Using On Social Media And What To Say Instead

Wendy Burt-ThomasMarch 12, 2015 Coming up with original or catchy wording for your social posts is important if you want to stand out in the busy social media sphere. To help you avoid common clichés, we’ve put together a list of words to avoid using, (some of which can actually repel customers), and potential replacements. … Continue reading 11 Words To Avoid Using On Social Media And What To Say Instead

I Hated Keeping A Gratitude Journal–Here’s What Worked Instead

        Keeping a gratitude journal is a nice idea, but it can actually backfire and make things worse. Here’s what to do instead. By Allison Jones I profoundly believe in the importance and power of gratitude. I love sending “Thinking of You” emails to friends, slowly walking through my neighborhood and appreciating … Continue reading I Hated Keeping A Gratitude Journal–Here’s What Worked Instead