Calls for standards and in-store experiences prevail at IAB Connected Commerce Summit: Retail Reimagined in New York. Chris Wood on September 19, 2024 Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in … Continue reading Retail media networks evolve with new in-store measurement standards and omnichannel strategies
The activations are part of a new offering from Cooler Screens that opens up all 10,000 screens at once to CPG brands. Chris Wood on March 30, 2023 This month, Kraft Heinz and Gatorade used a new in-store ad format supported by Cooler Screens that pipes in ads to 10,000 in-store screens all at once. … Continue reading Kraft Heinz and Gatorade tap in-store video screens for March Madness
Why Retailers Still Struggle To Link In-Store With Online, Adopt Personalization by Laurie Sullivan @lauriesullivan, March 22, 2023 Insights from real purchases, returns, and customer journeys across digital and physical channels reveals common attributes of successful retailers and opportunities for others to improve customer value and modernize operations, according to research released this week from Google, … Continue reading Why Retailers Still Struggle To Link In-Store With Online, Adopt Personalization
The company behind refrigerator door screens in Walgreens and elsewhere announced at NRF that new screens will be available for end-caps, checkout coolers, pharmacies and elsewhere in-store. Chris Wood on January 17, 2023 Today at NRF 2023, Cooler Screens announced an expansion of their in-store video screen offerings. Their technology has previously been used to … Continue reading Cooler Screens expands in-store retail media presence
The Trade Desk becomes the first DSP to offer omnichannel programmatic access to this emerging audio in-store channel. Chris Wood on October 6, 2021 Today, digital out-of-home technology provider Vistar Media announced the extension of its OpenRTB integrations to include programmatic access to audio out-of-home inventory. On the demand side, omnichannel DSP The Trade Desk … Continue reading Vistar Media integrates audio OOH to reach in-store shoppers programmatically
David DeCorte September 26, 2021 As we continue on the road back to normalcy, there’s an obvious truth we have to acknowledge: Covid-19 has had a profound, permanent impact on brick-and-mortar retail. Dozens of iconic retail brands are facing bankruptcy. Several of these companies have already been forced to shutter for good since the beginning … Continue reading Optimizing the In-Store Experience for a Post-Covid Environment
The Politics Of Shopping: Blue State Consumers Less Likely To Shop In-Store by Ray Schultz , Columnist, December 29, 2020 National brands trying to segment their email lists might look again at one of those tried-and-true variables from direct mail: geography. A new study by Esquire Advertising found that in-store shopping surged in some states … Continue reading The Politics Of Shopping: Blue State Consumers Less Likely To Shop In-Store
How In-Store Visits Impact Online, Offline Purchase Cycle — Even Now by Laurie Sullivan @lauriesullivan, September 10, 2020 Location ad company GroundTruth just released research on ecommerce conversion rates and for the first time agreed to share data on how in-store visits impact the overall online and offline purchase cycle, sharing recent data on what … Continue reading How In-Store Visits Impact Online, Offline Purchase Cycle — Even Now
The audio ad marketplace is designed to connect advertisers with customers shopping in physical stores around the U.S. Taylor Peterson on September 5, 2019 Audio experience company Vibenomics announced Tuesday the launch of an audio out-of-home (OOH) advertising marketplace, designed to connect advertisers with customers shopping in physical stores around the U.S. According to Vibenomics, … Continue reading Vibenomics launches out-of-home audio advertising marketplace to target customers in-store
Brands Can Track In-Store Visits, Lift To OTT, CTV Ads Served by Laurie Sullivan @lauriesullivan, July 16, 2019 Simpli.fi announced Tuesday the ability to track the increase in ad sales and in-store visits from households that have been served-over-the top (OTT) and connected television (CTV) ads. The technology allows advertisers to measure the effectiveness on … Continue reading Brands Can Track In-Store Visits, Lift To OTT, CTV Ads Served
