George Ward — January 17, 2017 Follow @ShopMktgGeorge— January 17, 2017 Despite scare mongering that the store is dead, ecommerce still only accounted for 8.4% of total retail sales for the third quarter of 2016. While this figure is continually increasing and it’s difficult to argue that digital has not just transformed how your customers … Continue reading 6 Ways to Gain Buy-In for In-Store VoC Feedback
Tag Archives: InStore
Email Drives In-Store, Online Holiday Shopping For Black Friday, Cyber Monday
by Jess Nelson, November 23, 2016 With Black Friday lurking just around the corner, have you tested your emails to make sure they render correctly on mobile devices? Nearly six in 10 Americans — 137.4 million individuals — are considering shopping this Thanksgiving weekend, according to the National Retail Federation’s (NRF) annual holiday consumer survey. … Continue reading Email Drives In-Store, Online Holiday Shopping For Black Friday, Cyber Monday
Heineken Finds 4.3% In-Store Sales Increase Through Intent Targeting
by Laurie Sullivan@lauriesullivan, September 21, 2016 Heineken has an always on search strategy, even when buying display ads. Not just the paid ad kind running on Google, Bing and Yahoo, but the search for city landmarks to improve American structures and neighborhoods. Its latest Cities project took the beverage company to the abandoned Miami Marine … Continue reading Heineken Finds 4.3% In-Store Sales Increase Through Intent Targeting
Facebook’s new retail ads show in-store product availability, can be aimed at likely visitors
Facebook’s new Dynamic Ad for Retail highlights available inventory at nearby stores and can be targeted to people most likely to visit. Tim Peterson on September 20, 2016 Facebook has been trying to help boost retailers’ online sales for years. But online remains the future of retail, and brick-and-mortar still the present, with in-store … Continue reading Facebook’s new retail ads show in-store product availability, can be aimed at likely visitors
Five Trends Ready to Disrupt In-Store Retail in 2016
Josh Marti With 2015 coming to a close, retailers are looking ahead for the next wave of technology that will impact in-store innovation. While we’re still waiting for some popular 2015 predictions to take off, including the merging of online recommendation engines with in-store visits, other trends such as e-commerce sites opening more brick and … Continue reading Five Trends Ready to Disrupt In-Store Retail in 2016
Using Paid Search To Bring Customers In-Store
With the holidays quickly approaching, what better time than the present to look for ways to increase foot traffic to your stores? Columnist Amy Bishop shows how to leverage geography & intent, audiences and your web experience to drive more in-store traffic. Amy Bishop on November 16, 2015 For the consumer, online purchases are easy … Continue reading Using Paid Search To Bring Customers In-Store
How to Unlock In-Store Sales With Instagram: 5 Juicy Ideas
Stacy GoodmanOctober 14, 2015 Growing deep roots in our nation’s capital is a cold pressed juicery called JRINK (it’s pronounced drr-ink). The brainchild of former Wall Street warriors Shizu Okusa and Jennifer Ngai, JRINK has blossomed into a leading juice bar in Washington D.C. and the surrounding area. Much like their light-strewn stores, JRINK’s Instagram … Continue reading How to Unlock In-Store Sales With Instagram: 5 Juicy Ideas
How to Win Back Shoppers Who Browse In-Store and Buy Online: Part 1
Marc HummelOctober 5, 2015 The idea of showrooming as a major threat to brick-and-mortar retailers seems to be fading. Recent research from PayPal suggests that shoppers in high-value verticals prefer researching online and then buying in the store. Other retailers such as Best Buy and Johnston & Murphy use sophisticated data-onboarding technologies to help bridge … Continue reading How to Win Back Shoppers Who Browse In-Store and Buy Online: Part 1
Leveraging Social to Drive In-Store Sales
Pam McBrideSeptember 7, 2015 Many local retailers feel threatened by social media. Their hackles go up when confronted with the idea that consumers increasingly turn to their computers and smartphones to make purchases, rather than venture out and visiting a physical store. However, the local retail space doesn’t have to be at odds with the … Continue reading Leveraging Social to Drive In-Store Sales
Placed’s New Revenue Tracker Monitors Mobile Ad Impact On In-Store Sales
ROI uncertainty about mobile advertising should go away in the near term. Greg Sterling on August 3, 2015 A recent survey by xAd indicated that a lack of clear ROI was holding some marketers back from a more aggressive use of mobile advertising and location-based mobile ads in particular. The question was: “What is the … Continue reading Placed’s New Revenue Tracker Monitors Mobile Ad Impact On In-Store Sales
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