Bryan PearsonJuly 20, 2015 More than 70 percent of consumers prefer to buy their furniture in a physical store, but what about their frihetens? This is a challenge Ikea has been tackling as it tests a variety of approaches to bridging online and in-store experiences. The Scandinavian furniture chain, known for fashionable and functional products … Continue reading Online to Umlauts: 3 Ways Ikea’s Digital Assets Entice In-Store Experiences (Part 3)
Kim SpeierJuly 9, 2015 It’s no secret that retail has gone through a drastic evolution in the last few years. With the wide adoption of smartphones, retailers are forced to tackle a new set of challenges. Mobile has become yet another digital channel to manage, spreading marketing departments thin as they try to provide a … Continue reading 3 Ways To Unite Your In-Store And Ecommerce User Experiences
As more consumers turn to their phones to make buying decisions, retailers need to move beyond just offering a mobile app, believes columnist Allan Haims. Allan Haims on May 8, 2015 Despite the onslaught of e-commerce options, the bulk of consumer retail transactions still occurs in physical stores. As a result, retail marketing teams tasked … Continue reading Retailer Mobile Strategies Start With Driving In-Store Sales
ZOG DigitalDecember 30, 2014 Have you ever questioned if your digital marketing is really providing true value and ROI for your brand? You’re not alone. Many businesses struggle with putting the proper resources toward marketing and measuring their results. While many elements of digital marketing offer insights and analytical data to measure success, many brands … Continue reading Converting Online Traffic To In-Store Shoppers
Business.com December 21, 2014 As many as 88 percent of consumers are researching items online and then buying in a physical store. To take advantage, your brand needs to be equipped with a digital marketing strategy that can put your products in front of the right users at the right time. A comprehensive digital … Continue reading How To Increase In-Store Sales With Online Marketing
