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YouTube Shorts Gets Ad-Measurement Tools Supported By IAS, DV by Laurie Sullivan @lauriesullivan, July 27, 2023 YouTube Shorts, Google’s short-form video experience for users, expanded relationships with Integral Ad Science (IAS), which focuses on global media measurement and optimization, and DoubleVerify (DV), a software platform for digital media measurement, data and analytics. The news from IAS … Continue reading YouTube Shorts Gets Ad-Measurement Tools Supported By Integral Ad Science
Integral Ad Science And Anzu Partner To Measure Media Quality For In-Game Ads by Colin Kirkland , July 28, 2022 Media quality measurement company Integral Ad Science (IAS) announced a new partnership on Thursday with in-game advertiser Anzu that aims to give brand and agency ad buyers increased transparency for display and video advertising formats … Continue reading Integral Ad Science And Anzu Partner To Measure Media Quality For In-Game Ads
by Jeff Millett April 30, 2016 Follow @jefftheseowhizApril 30, 2016 The idea that business directories are obsolete is shortsighted. Just because you have a killer website and a brilliant social media strategy doesn’t mean you can afford to overlook one of the easiest ways to improve your online visibility. Business directories are an integral part … Continue reading These 3 Business Directories Are An Integral Part of Your Local SEO Strategy
Owain PowellMay 17, 2015 Not too long ago, many within the SEO industry basked in the glory of successfully attaining top page Google rankings for websites. The issue? These sites could be ranked on keywords, not necessarily website quality. As a result, first page results through Google quite often displayed poor quality websites with poor … Continue reading 2 Key Reasons Why UX is Integral to Search Optimization
