To Integrate Measurement — Or Not To Integrate Measurement? by Maarten Albarda , Featured Contributor, April 2, 2021 I wanted to bring you some news from my tiny and very flat home country, The Netherlands. This week it was announced that a whole cluster of research acronyms (SKO, NLO, NOM, VINEX) have joined up with … Continue reading To Integrate Measurement — Or Not To Integrate Measurement?
Tag Archives: Integrate
Uberall, Next Door Integrate To Boost ‘Near Me’ Marketing For Local Businesses
Uberall, Nextdoor Integrate To Boost ‘Near Me’ Marketing For Local Businesses by Laurie Sullivan @lauriesullivan, October 6, 2020 Uberall, a platform known for helping companies improve on their local and “near me” searches and experiences, has announced a partnership with the neighborhood app Nextdoor to improve on the local business visibility for consumers. The news, … Continue reading Uberall, Next Door Integrate To Boost ‘Near Me’ Marketing For Local Businesses
How to Integrate Traditional and Digital Marketing: An Optimal Marketing Strategy
Angela Hausman, PhD August 25, 2020 Common sense tells you that, in today’s society where everybody is online, digital marketing is a great way to promote your business. Yet, don’t throw out the baby with the bathwater. Traditional marketing still works and by combining traditional and digital marketing into a seamless marketing strategy, you optimize … Continue reading How to Integrate Traditional and Digital Marketing: An Optimal Marketing Strategy
How to Integrate the Principles of Six Sigma With Social Media
Evanne Farmer August 17, 2020 A business that follows the Six Sigma principles is one that focuses upon maximizing customer value and minimizing waste at the same time. In other words, you want to be able to give your customers a lot of value through your products and services, but you want to use the … Continue reading How to Integrate the Principles of Six Sigma With Social Media
How Small Business Owners Can Integrate Social Media Marketing and Email Marketing to Generate Better Results
Dan Fries August 7, 2020 Have you ever thought about combining your social media marketing strategy with email marketing? After all, social media marketing is excellent for widening reach, and email marketing is an equally awesome tool to convert those people you’ve reached from being leads to becoming actual customers. So if you merge the … Continue reading How Small Business Owners Can Integrate Social Media Marketing and Email Marketing to Generate Better Results
Integrate lead generation solution now works with Facebook Lead Ads campaigns
The lead generation platform is expanding its social integrations since adding a LinkedIn native connector last November. Amy Gesenhues on February 28, 2019 Integrate, an automated lead generation platform, launched its latest social connector: a Facebook integration that automatically feeds leads from Facebook Lead Ad campaigns into a brand’s CRM system. Why you should … Continue reading Integrate lead generation solution now works with Facebook Lead Ads campaigns
How to integrate online and offline for the best overall result
Remember the days when the ‘dinosaurs’ of traditional media had to learn digital ways? Now digital natives must get educated about billboards, print and TV. Grace Kaye on September 26, 2018 Digital marketers like me are big supporters of online advertising, as you might expect, but offline — TV, print, and out of home … Continue reading How to integrate online and offline for the best overall result
Why and How to Integrate Facebook and Paid Search Marketing Strategies
Nicole Blanckenberg — July 10, 2018 Follow @https://twitter.com/NicoleBlancken — July 10, 2018 Most eCommerce business owners can be divided into two distinct groups: those who think Facebook ads are king, and those who think Google Ads rule. If you are one of those eCommerce entrepreneurs who seem to be leaning very heavily one way or … Continue reading Why and How to Integrate Facebook and Paid Search Marketing Strategies
The Digital Balloon: Brands Work To Integrate Email And Other Tools
The Digital Balloon: Brands Work To Integrate Email And Other Tools by Ray Schultz , Columnist, July 2, 2018 Email ranks near the top of the digital tech stack, judging by the 2018 Widen Connectivity Report. Asked to name three things they can’t do without in their daily work, 35.08% cite email marketing. Yet file-sharing … Continue reading The Digital Balloon: Brands Work To Integrate Email And Other Tools
Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data
Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data by Laurie Sullivan @lauriesullivan, June 26, 2018 Adwanted USA, which connects legacy publishers with brands and agencies, has inked an exclusive partnership with Kantar Media to license Standard Rates and Data Services (SRDS,) industry standard data, on 6,700 U.S. business-to-business and consumer magazines. The … Continue reading Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data
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