Columnist Grace Kaye walks you through a multichannel approach to search, display and video that will bring about more effective bidding and better personalization. Grace Kaye on December 15, 2017 This is for all you GDN (Google Display Network) displayers out there. I repeat, this is just for GDN display advertising and how you can … Continue reading How to integrate display with search and video
Aashish Sharma — August 25, 2017 Follow @ineedseo — August 25, 2017 No more seminars on the other side of the world that require an enormous investment of time and money! Today, conferences are digitizing and with the webinar, organizing one has become easier than ever before. What Is The Webinar? The webinar is an … Continue reading Integrate the Webinar into Business Communication and Marketing Strategy
Robin Singh — July 18, 2017 — July 18, 2017 Templune / Pixabay A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing … Continue reading How to Integrate Offline Campaigns With Your Digital Marketing Strategy
Evan Rose — March 23, 2017 Follow @rosedigitalco— March 23, 2017 The concept of the mobile app as a marketing tool is no longer new. There are written and unwritten rules, and there is also statistical data to see how consumers perceive this role of a mobile app. First and foremost, the mobile app is … Continue reading How to Integrate Apps into Your Marketing Strategy
Rob Walz — December 17, 2016 — December 17, 2016 Account Based Marketing is the buzzword of 2016 but isn’t a new idea. Sales teams have been selling to prime accounts, taking a targeted, laser-focused approach for a long time. One of the keys to winning this sort of sale is building an honest, empathic … Continue reading How To Integrate Direct Mail Into ABM (With Real-World Examples)
Michael Peggs — November 11, 2016 Follow @MichaelPeggs— November 11, 2016 According to Syndacast, 74% of all internet traffic in 2017 will be video-based. This is a figure that continues to grow as mobile usage skyrockets and customers are looking for faster, more entertaining content to consume. If, right now, your website only features written … Continue reading How to Effectively Integrate Video Content Onto Your Website
by Christopher AustinOctober 10, 2016 Some may call email marketing outdated, that it has already been surpassed by better online channels, specifically, social media. Fortunately, that’s simply untrue. Email marketing continues to serve as one of the strongest assets in an online campaign, even if the best approaches and rules evolve as the world around … Continue reading Why to Integrate Social Media Channels With Email Marketing
by William Comcowich Follow @CyberAlertOctober 8, 2016 At one time, PR and digital marketers viewed themselves as separate entities. Now, the areas overlap so much they function as partners. Rather than remain disparate functions, PR and SEO can greatly improve overall marketing efforts by working hand in hand. The following are major ways to integrate … Continue reading 6 Ways to Integrate PR and SEO
Columnist Chris Liversidge explains why fixing your analytics gaps and taking lifetime customer value into account can lead to better results in your organic search initiatives. Chris Liversidge on August 24, 2016 I recently attended Edinburgh’s Turing Festival. (It’s a fantastic tech conference, and of course, Edinburgh is a fantastic city; you should go!) … Continue reading Integrate lifetime value to benefit a customer-led SEO strategy
by Ronald Dod Follow @Visiture_SearchAugust 12, 2016 At the end of September last year, Google announced a new feature that they were debuting called Customer Match, which gave advertisers the ability to target ads based on email addresses. Prior to this, advertisers had to play somewhat of a guessing game with demographics and affinities that … Continue reading How & Why to Integrate Email Lists with PPC
