Bonnie Harris — April 25, 2017 Follow @waxmarketing— April 25, 2017 Video marketing needs to be part of your integrated mix Video marketing is becoming an increasingly important component of the integrated marketing experience. Visual assets are an indispensable tool towards creating a coherent and well-aligned integrated marketing campaign. There is a lot to keep … Continue reading 6 Video Marketing Tactics to Try On Your Next Integrated Campaign
Julie Huntley — April 25, 2017 — April 25, 2017 Escape rooms are a trend popping up across the United States. The premise is simple (though the storylines vary): You enter a room with a group of strangers (or family members if you’re feeling particularly masochistic) and try to gather and solve clues that guide … Continue reading How an Integrated Approach to Project Management Builds More Successful Creative Teams
Advertising’s Next Step: A Fully Integrated Real-Time Network by Laurie Sullivan @lauriesullivan, February 22, 2017 Crealytics engineers are working to buildout a feed-based advertising platform to not only support Google and Bing’s image-based shopping networks, but support marketplaces such as Amazon and eBay, Facebook, Instagram, and other comparison-priced platform. “The idea is to create one … Continue reading Advertising’s Next Step: A Fully Integrated Real-Time Network
Howard J. Sewell — February 16, 2017 Follow @hjsewell— February 16, 2017 The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. I get that. We all make compromises. And … Continue reading An Email is Not a Campaign: the Case for Integrated Marketing
by Amanda Nickels June 29, 2016June 29, 2016 You and your team have been debating for months on whether to hire an SEO agency. You know you need to start improving your rankings, increase leads and customers and lower overall marketing costs. After much deliberation, you’ve finally got all hands on deck to make the … Continue reading What to Expect When You Hire an Integrated SEO Agency
Katrina PfannkuchOctober 16, 2015 In the digital age, B2B companies need to do more than connect with a target audience through marketing; they need to practice integrated digital marketing as part of their business model. Marketing silos, teams that fail to communicate, collateral that’s hard to find, and a complicated buyer’s journey are common marketing … Continue reading 5 Steps to a Game-Changing Integrated Digital Marketing Strategy
by Laurie Sullivan @lauriesullivan, (October 06, 2015) Poor data integration sabotages cross-channel campaigns and few companies have made the necessary steps in data collection and measurement to gain a common view of consumers within their organization, per a Forrester Consulting study commissioned by IgnitionOne. No doubt the subject — a topic of conversation at Advertising Week … Continue reading Cross-Channel Campaign Study Confirms Integrated Data Required For Success
Zoe WaldronSeptember 29, 2015 Each social platform has its own unique benefits, setbacks, and primary users. Integrating campaigns and content across social platforms helps fill in those gaps with features of another platform, all while helping your brand reach the widest market possible. Planning an Instagram campaign soon? Tie those images in with a Pinterest … Continue reading Mastering Integrated Social Media Campaigns
By Liz Farquhar September 10th, 2015 As the marketing industry continues to pivot and shift, marketers have to adapt new strategies and tactics to gain visibility online. It is predicted that by 2020, customers will manage 85 percent of their relationships without actually talking to a person. This means that digital marketers have to find every … Continue reading How To Do Keyword Research For Integrated Marketing
Stuart HarmanJuly 27, 2015 Integrated Business Planning (IBP) is a management process, which enables effective decision-making and control over the entire organisation. Whilst IBP sits at the heart of many organisations across the globe, until recently it has been a fairly unknown entity in the SME market, but now it is fast becoming the management … Continue reading Why Integrated Business Planning is the Next Big Thing for SMEs
