Tag Archives: Integrated

Cashed Up Demand Plan: Towards Financially Integrated S&OP

Business Planning

Mark PearsonFebruary 24, 2015 The concept of a cashed up demand plan is not new. In fact, it has always been fairly common for the sales plan within Sales and Operations Planning (S&OP) to be represented in terms of revenue. Now, with ever more organisations undertaking Integrated Business Planning (IBP) or other versions of advanced … Continue reading Cashed Up Demand Plan: Towards Financially Integrated S&OP →

8 Reasons Why An Integrated Digital Marketing Campaign Is Needed? (Infographic)

Video Marketing

Jomer Gregorio November 21, 2014 It’s a highly digital and integrated world and business owners trying to succeed with their brands, products and services need to adopt similar digital and integrated strategies to really make a difference in this highly competitive new arena. The times are definitely changing and traditional marketing channels simply don’t have … Continue reading 8 Reasons Why An Integrated Digital Marketing Campaign Is Needed? (Infographic) →

10 Stats That Underscore the Growing Value of Integrated Data Analytics

Sales Guide

By Katherine Buchholz, Published October 25, 2014 Marketing has become synonymous with data and analytics. Wait, did I just say that marketing is equivalent to data? Why yes, I did. Marketing is no longer confined to simply branding a product or service, but rather is being used to draw insights that generate greater numbers of … Continue reading 10 Stats That Underscore the Growing Value of Integrated Data Analytics →

How To Build a Better Integrated Marketing Campaign

Sales Guide

Traditionally, integrated campaign forecasts begin with a campaign flow or funnel, built front-to-back. Impressions to clicks, clicks to site visits, etc. Last year I created a post Accessible Key Performance Indicators, A 4 Part Framework, to help planners better understand KPI’s but, significantly, not the micro-details of campaign performance metrics. Recently, however, we have been … Continue reading How To Build a Better Integrated Marketing Campaign →

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