Fully integrating martech and adtech systems is a long-term play, but enterprises can start taking the steps toward alignment today. Jarrod Gingras on March 20, 2023 Large enterprises have traditionally seen advertising and marketing technology platforms align into separate stacks and teams. This presents problems for goals like accurate attribution and full-cycle journey optimization. The … Continue reading How enterprises are pursuing martech and adtech integration today
Tag Archives: Integration
Opera is adding ChatGPT integration for webpage and article summaries
Microsoft Edge puts an AI ‘copilot’ in your browser Jon Fingas @jonfingas Microsoft’s use of AI on the web will extend beyond smarter Bing searches. The company is updating its Edge browser with an “AI-powered copilot” that assists with everyday tasks. Integration with the new Bing can help you get the key takeaways from … Continue reading Opera is adding ChatGPT integration for webpage and article summaries
Bloomreach Lowers Acquisition Costs With Snapchat Integration
Bloomreach Lowers Acquisition Costs With Snapchat Integration by Laurie Sullivan , Staff Writer @lauriesullivan, November 22, 2022 Advertisers can now integrate Bloomreach Engagement with Snapchat ads, allowing marketers to drive more efficient ad spend by using customer data and key segments. The company says the integration should lower the cost of customer acquisitions. Snapchat supports 319 … Continue reading Bloomreach Lowers Acquisition Costs With Snapchat Integration
Snapchat Helps Merchants Reach Younger Audiences With BigCommerce Integration
Snapchat Helps Merchants Reach Younger Audiences With BigCommerce Integration by Colin Kirkland , November 1, 2022 Snap Inc. has announced a new partnership with BigCommerce — an ecommerce platform focused on helping B2C and B2B brands — inviting U.S. merchants to directly integrate their store into Snapchat as a one-stop-shop to sync product catalogs and … Continue reading Snapchat Helps Merchants Reach Younger Audiences With BigCommerce Integration
Pinterest Expands Trends Tool, API Integration With Shopify And Google Tag Manager
Pinterest Expands Trends Tool, API Integration With Shopify And Google Tag Manager by Laurie Sullivan , Staff Writer @lauriesullivan, October 17, 2022 Pinterest wants to give advertisers more trends data that provides insights into when top search terms peak on the platform. On Monday, the company expanded its Trends tool available in the U.S., UK and … Continue reading Pinterest Expands Trends Tool, API Integration With Shopify And Google Tag Manager
Why martech integration needs more than technical skills
In addition to technical know-how, organizational skills and a culture of experimentation are key to successful martech integration. Gene De Libero on August 19, 2022 Integration is essential when building and optimizing your marketing stack. It creates a more efficient and effective digital ecosystem data that allows marketers to gain real-time insights into campaign performance while … Continue reading Why martech integration needs more than technical skills
Invoca announces new integration with Five9
The partnership aims to provide a deeper connection between marketing campaigns and call center sales teams. Chris Wood on August 9, 2022 Conversational AI platform Invoca announced a new integration with Five9, a cloud contact center solution. With this integration, CX-focused businesses who use Five9 will be able to support more intelligent conversations between call … Continue reading Invoca announces new integration with Five9
ActiveCampaign extends Slack integration
Sales, marketing and customer support teams connect through ActiveCampaign app for Slack. Chris Wood on April 4, 2022 Customer experience automation company ActiveCampaign has extended its integration with Slack to connect sales, marketing and customer support teams and operations. The ActiveCampaign app for Slack can be used by small organizations, as well as large enterprises. … Continue reading ActiveCampaign extends Slack integration
The Trade Desk announces Adobe CDP integration
The independent DSP will allow advertisers to activate their first-party data, using Adobe’s Real-Time CDP, for campaigns across all channels including CTV. Chris Wood on March 17, 2022 Today, The Trade Desk announced an integration with Adobe’s Real-Time CDP, enabling advertisers to use their first-party data on the CDP for all channels through The Trade … Continue reading The Trade Desk announces Adobe CDP integration
TrustRadius adds LinkedIn intent data integration
Automates process of identifying, targeting and converting late-stage, in-market buyers Constantine von Hoffman on March 16, 2022 Review platform TrustRadius today unveiled an intent data integration with LinkedIn Matched Audiences, part of LinkedIn Marketing Solutions. The integration provides access to downstream intent data. This is then used to automatically target in-market buyers who are in … Continue reading TrustRadius adds LinkedIn intent data integration
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