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Judy Caroll October 5, 2020 Trying to sell a business is no easy feat. It requires you to be good at identifying who your potential buyers are and how their risks and opportunities are perceived from their lens. If you can do that, it will result in realizing the higher value for the business. Every … Continue reading Growth Strategies for Systems Integration Companies
By Carin Canale-Theakston August 14, 2020 It’s been almost six months since COVID-19 was declared a global pandemic by the World Health Organization. During these six months, our world has seen many novel events: The first pandemic in our collective lifetimes. The largest civil rights movement in history. Major school districts declaring they won’t return … Continue reading Is ‘work-life integration’ the new ‘work-life balance’?
Marcel Casella — June 4, 2020 I have seen many E-Commerce websites struggle with the many aspects of running a successful online business. Most have had humble beginnings offering their products through social media or sending relatively effective email marketing campaigns. Many just open their online store on Shopify and develop a loyal customer base. … Continue reading How eCommerce Integration Saved my Life
The full native integration gives iPost users the ability to use Magento behavioral and transactional data to inform email personalization. Jennifer Cannon on November 21, 2019 Enterprise email and marketing automation provider iPost has announced a new integration with Adobe’s Magento commerce cloud. The integration will pass customer data stored in Magento to the iPost … Continue reading iPost adds Magento integration to connect customer data for more personalized email marketing
The deal will provide customer insights for personalized offers and targeting and enable closed-loop measurement at the point of sale. Greg Sterling on October 22, 2019 Mastercard has purchased customer data and loyalty platform SessionM. Terms weren’t disclosed but the startup raised almost $100 million over four rounds. SessionM is behind loyalty programs for a … Continue reading MasterCard buys SessionM for tighter credit card-loyalty program integration
Olivia Lipkin — October 17, 2019 In this era of hyper-personalization and ABM, having the right data can make or break your marketing efforts. That’s why we spend so much time talking about the value of third-party intent data — it’s your key to better account prioritizing, more effective content personalization, more efficient outreach, and … Continue reading Data Integration: The Real Key to Success with Intent Insights
By integrating Google Postmaster Tools, 250ok clients will be able to monitor Gmail deliverability across multiple IP address and domains. Amy Gesenhues on October 8, 2019 250ok, an email analytics and deliverability platform, has integrated Google Postmaster Tools data into its solution. It can pull in Google Postmaster data from Gmail across multiple IP addresses … Continue reading Email deliverability platform 250ok adds Google Postmaster Tools integration
Lee Frederiksen — July 3, 2019 Follow @hingemarketing — July 3, 2019 Post merger or acquisition, most leaders are focused on the quantifiable steps of the integration such as cutting costs and streamlining efficiencies. While that’s all well and good, I’m going to walk out on a limb here and suggest a slightly novel prioritization … Continue reading An M&A Integration Checklist for Professional Services Firms that Puts Your People First
Andy Donovan — May 30, 2019 — May 30, 2019 What is ad ops’ daily routine like in digital video advertising? At first glance, their common tasks, for the most part, cover several aspects, like ongoing communication with Supply/Demand partners, video ad integration & setup and further ad optimization. Pretty easy to handle, you’d say? … Continue reading How to Streamline Video Ad Integration Using a VAST Tag Tester
Esther Cohen — April 10, 2019 — April 10, 2019 Project integration management can make running complex projects easier. Read on to learn how this strategy can transform the way you run projects. Being a project manager isn’t easy. There are countless tasks to worry about, and in most cases, just as many people to … Continue reading How to Excel at Project Integration Management
