Tag Archives: Integrations

Basis announces integrations to boost digital out-of-home capabilities

Partnerships

Integrations with SSPs Vistar Media and Place Exchange will give Basis users enhanced access to OOH digital media. Kim Davis on July 11, 2023 Basis Technologies, the automated digital advertising platform and provider of workflow automation and business intelligence software, has announced integrations with Vistar Media and Place Exchange to enhance its DOOH advertising capabilities. … Continue reading Basis announces integrations to boost digital out-of-home capabilities →

Using Google Analytics 4 integrations for insights and media activations

Google Analytics

Practical advice on how to make your GA data actionable. Samantha Barnes on June 29, 2022 No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. The best part is that the basic versions are free for everyone, so there are quick … Continue reading Using Google Analytics 4 integrations for insights and media activations →

Ceros announces new integrations with sales enablment platforms

Sales Platforms

The interactive content platform will deliver creative directly to Highspot and Showpad. Kim Davis on May 6, 2022 Ceros, the interactive content platform, has announced new integrations that will enable direct delivery of its creative content to the sales enablement platforms Highspot and Showpad. What Ceros does. Ceros offers a collaborative digital canvas for the … Continue reading Ceros announces new integrations with sales enablment platforms →

Invoca unveils no-code integrations library

Software Solutions

Offers more granular AI analysis of customer conversations Constantine von Hoffman on March 9, 2022 Invoca has released a no-code integrations library for its conversation intelligence platform including no-code versions of its existing integrations with platforms such as Google Ads, Search Ads 360 and Salesforce Marketing Cloud, as well as no-code versions new integrations for … Continue reading Invoca unveils no-code integrations library →

Movable Ink and Stensul announce email partnership, integrations

Partnerships

Personalized content assets from Movable Ink can now be incorporated in emails created on Stensul without the need to copy and paste code. Kim Davis on January 19, 2022 Personalization platform Movable Ink and email creation platform Stensul have announced a strategic partnership and new integrations. Movable Ink personalized content will now be available to … Continue reading Movable Ink and Stensul announce email partnership, integrations →

Waze enables programmatic inventory, to offer richer analytics with Google ad tech integrations

Google Analytics

Local businesses advertising on the platform can bring customers to their front door with programmatic placements and richer analytics that include real-time insights. Taylor Peterson on April 11, 2019  Waze announced Wednesday that its zero-speed takeover ad unit is now available programmatically via Google’s Display & Video 360 DSP. The Google-owned navigation app also said … Continue reading Waze enables programmatic inventory, to offer richer analytics with Google ad tech integrations →

What Are Email Marketing Integrations & Why Do You Need Them?

Email Marketing

Aastha Sirohi — January 3, 2019 — January 3, 2019 Email integrations add power to your email marketing campaigns. Your first step when you start emailing is to import all of your existing contacts. Imagine if you had to type in each contact detail manually? Nope, not happening! With an email integration designed to integrate … Continue reading What Are Email Marketing Integrations & Why Do You Need Them? →

Smart Publishers Should Move Beyond Header-Bidding Wrappers To Server-to-Server Integrations

Publishers Guide

by John Potter, Op-Ed Contributor, September 9, 2016 Internet publishers face a programmatic advertising market that is still incredibly fragmented on the demand side. Given the continued move of advertising dollars to programmatic, this fragmentation is costing publishers a lot of money. Over the last couple of years, publishers have responded by embracing header bidding. … Continue reading Smart Publishers Should Move Beyond Header-Bidding Wrappers To Server-to-Server Integrations →

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