Tag Archives: Intelligence

How to Motivate Your Team with Competitive Intelligence

Teamwork Skills

by Kara Burney Follow @wkndatburneysAugust 15, 2016 There are many ways a business can go belly up. Disruption. Irrelevance. Obsolescence. For marketers, the most pernicious is the so-called Schumpeterian gale of creative destruction: getting out-branded. Consider as a cautionary tale the battle of Beats versus Bose. Beats by Dre entered the headphones market in 2008 … Continue reading How to Motivate Your Team with Competitive Intelligence →

Social intelligence platform Unmetric launches Discover feature so marketers can see what other marketers have done

Marketing Platforms

To focus brainstorming in a new campaign, marketers can find paid or organic posts by brands in their industry around popular topics. Barry Levine on June 15, 2016   An image board in Unmetric’s new Discover feature When a brand wants to conduct a social media or other online campaign, the first step is to … Continue reading Social intelligence platform Unmetric launches Discover feature so marketers can see what other marketers have done →

Using Email Intelligence Within an Omni-Channel Strategy

Omni-Channel

by Delphine Moulu May 12, 2016 Follow @reelevantappMay 12, 2016 Even if email is the oldest marketing channel, it’s still the one generating the best ROI. It’s also consumers favorite channel to receive communications from brands they like. More than one out of two people think that 70% of emails received are not relevant though. … Continue reading Using Email Intelligence Within an Omni-Channel Strategy →

How to Transform Your Company’s Talent IQ: The Future of Talent Intelligence

Talent Management

by Suzanna Colberg May 12, 2016May 12, 2016 The talent selection process is constantly evolving to meet the demands of changing job markets and new innovations. From gamification to mobile-based assessments, the technology involved in talent acquisition is, in many cases, emerging faster than the supportive research. Here’s a look at what lies ahead in … Continue reading How to Transform Your Company’s Talent IQ: The Future of Talent Intelligence →

5 Ways to Boost Your Emotional Intelligence in the Workplace

Emotional Intelligence

by Ken Sterling March 28, 2016 Follow @ken_sterlingMarch 28, 2016 Everyone, from the best keynote speakers to company leaders or a customer service representative, can harness emotional intelligence (EQ) to build stronger and deeper connections between you and your audience. Let’s presume most companies have similar abilities to compete within their industry. Each has the … Continue reading 5 Ways to Boost Your Emotional Intelligence in the Workplace →

Beyond audience data: The critical need for better business intelligence in digital media

Business Improvement

Columnist Rob Rasko believes publishers need to move beyond audience data in order to get a complete picture of their business and learn how to efficiently structure it. Rob Rasko on March 9, 2016 Recently, I was in a lengthy discussion of the actions needed to drive corporate change in the media business, specifically around … Continue reading Beyond audience data: The critical need for better business intelligence in digital media →

Finding the 5 Emotional Intelligence Constructs (Part 1)

Leadership

by Daniel James December 11, 2015 Follow @FurstPersonDecember 11, 2015 Emotional Intelligence is a vital component to your workforce. From maintaining a healthy company culture, to ensuring your employees are building strong relationships with your customers, this quality has become an essential trait to seek out in job candidates. But for as important as it … Continue reading Finding the 5 Emotional Intelligence Constructs (Part 1) →

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