Tag Archives: Intelligence

How to Leverage Social Intelligence for Seasonal Campaign Planning

Social Intelligence

Pam McBrideAugust 25, 2015 Seasonal campaigns are a favorite among retail marketers. Adjusting budgets, messages, and promotions for the summer months or the winter holidays can often result in big spikes in sales. However, it isn’t enough to run a yearlong campaign that fluctuates with the seasons: marketers need to understand how their audience engages … Continue reading How to Leverage Social Intelligence for Seasonal Campaign Planning →

Marketing: Understanding the Social Media Intelligence Stack

Market Reports

James LovejoyFebruary 24, 2015 As a growing number of organizations strive to become social businesses, they are increasingly relying upon social media intelligence to inform their decisions. However, while many brands are applying social media intelligence to their operations, there still exists some considerable confusion around what exactly defines social media intelligence. Social media intelligence … Continue reading Marketing: Understanding the Social Media Intelligence Stack →

Call Analytics Platforms- New Market Intelligence Report

General

Marketing Land on November 18, 2014   Our sister site Digital Marketing Depot recently released a new Market Intelligence Report, “Enterprise Call Analytics Platforms 2014.“ Smartphone ubiquity has changed the way consumers communicate with brands. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use … Continue reading Call Analytics Platforms- New Market Intelligence Report →

How Do You Lead A Global Brand? Start With 20 Years Experience & Add Market Intelligence

Marketing Guide

Get To Know: Avon CMO Patricia Perez-Ayala Amy Gesenhues on October 1, 2014 With more than 20 years experience managing business strategy, consumer marketing, and operations in leading markets around the world, Patricia Perez-Ayala serves as Avon’s  Senior Vice President, Chief Marketing Officer, and Global Brand and Category President. Perez-Ayala began her career in 1983 … Continue reading How Do You Lead A Global Brand? Start With 20 Years Experience & Add Market Intelligence →

How To Frame ROI For Your Business Intelligence Program

Internet Marketing

Business intelligence has transformed businesses by providing a plethora of IT structures, tools and systems that optimize the strategic planning used by organizations. Most business enterprises are facing an enormous pressure against the growing competitiveness in the digital market environment. The introduction of business intelligence system to business allows marketers to explore marketing opportunities, improve … Continue reading How To Frame ROI For Your Business Intelligence Program →

CHARTS: The Most Important Social Networks To B2C And B2B Marketers

Smart Planning

Ninety-seven percent of U.S. marketers say they use social media to market their businesses. But the social networks they prioritize vary for business-to-business (B2B) marketers, compared to business-to-consumer (B2C) marketers, according to a survey from Social Media Examiner, compiled by BI Intelligence. Facebook trumps other social networks for B2C marketing. Sixty-eight percent of B2C marketers say … Continue reading CHARTS: The Most Important Social Networks To B2C And B2B Marketers →

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