Miranda Marquit — September 28, 2017 — September 28, 2017 geralt / Pixabay We often think of one type of intelligence when we talk about “smarts.” However, book learning isn’t everything. Being smart intellectually isn’t going to be the only thing that allows you to be successful as a business owner. While it helps to … Continue reading Why You Need to Develop Emotional Intelligence to Be Successful
In Part 7 of a nine-part series, contributor Peter Ladka digs into the systems that make up the ‘dashboards of your martech stack to bring martech enablement insights to your team. Peter Ladka on September 19, 2017 Welcome to Part 7 of: “A Nine Part Practical Guide to Martech Enablement.” This is a progressive … Continue reading Martech enablement series: Part 7 — Insights, intelligence and integration
Kristen Dunleavy — September 6, 2017 Follow @KristenWritesIt — September 6, 2017 pixel2013 / Pixabay What will email marketing look like next year? We think it will be more data-driven, it will increasingly hone in on micro-moments and that content will be smarter than ever. Here’s a deeper dive into those predictions: Campaigns will become … Continue reading 2018 Email Marketing Forecast: Data, Micro-Moments, and Intelligence
Mark Miller — August 22, 2017 Follow @MMtwopointfive — August 22, 2017 geralt / Pixabay The promise and potential of artificial intelligence is transforming nearly every aspect of business, from product development to logistics to analytics and beyond. Marketing hasn’t escaped the influence of this new technology, and stands to gain much from what A.I. … Continue reading The Human Intelligence Your Marketing Needs to Win the Artificial Intelligence Race
How To Leverage Artificial Intelligence by Asim Mughal , Op-Ed Contributor, July 31, 2017 Artificial Intelligence (AI) is one of the technology advancements that businesses have to deal with when it comes to digital marketing. With AI, computers can perform various human activities like speech recognition, learning, reasoning, problem solving and planning, as well as … Continue reading How To Leverage Artificial Intelligence
Ad tech isn’t dead. In fact, thanks to artificial intelligence, it’s evolving. Columnist Rob Rasko discusses the ways marketers are currently taking advantage of AI to transform their strategies. Rob Rasko on July 3, 2017 The headlines say ad tech is dying or even proclaim that it’s dead. Consolidation is inevitable, no doubt, … Continue reading Imagining the possibilities of marketing and artificial intelligence
Shawn Overcast — June 30, 2017 Follow @sovercast — June 30, 2017 Not long ago, promotions went to employees with the most technical expertise. Companies bent over backward to gain specialized industry knowledge, so it made sense to promote based on its merit. But the times, as they say, are a-changin’. At a certain point … Continue reading 3 Benefits of Emotional Intelligence for Today’s Business Leaders
Steven Stein — June 29, 2017 — June 29, 2017 qimono / Pixabay Many of the hierarchal and authoritarian styles of leadership have become obsolete, and we’ve experienced significant strides in replacing them with our advanced experiential knowledge. Rewards-punishment “transactional” management styles have proven unproductive. New studies have encouraged us to embrace “transformative styles” in … Continue reading 4 Emotional Intelligence Skills to Transform Your Leadership Style
Spencer X. Smith — June 25, 2017 Follow @spencerXsays — June 25, 2017 27707 / Pixabay Big Data. Business Intelligence. Predictive Analytics. Strategies reserved for huge companies with huge budgets, right? Wrong. Have a LinkedIn profile? This article is for you. Last year, Microsoft turned heads in the tech and social media world when it … Continue reading LinkedIn Provides Business Intelligence You Can’t Afford to Live Without (and You Don’t Need to Pay LinkedIn a Penny to Get It)
From increased efficiency in campaign management to stronger personalization, columnist Adam Grow explains how AI is changing the face of digital advertising. Adam Grow on June 12, 2017 Technology is advancing at an accelerated rate, and the far-fetched dreams of yesterday are quickly becoming the innovations of today. For the longest time, artificial intelligence … Continue reading The value of applying artificial intelligence in display advertising
