How Influential Is VOD In Kids’ Media Consumption, Ad Recall, Purchase Intent? by Karlene Lukovitz @KLmarketdaily, February 3, 2022 A new study of kids’ media consumption, recall of brands and ads, purchase intent and other media behaviors shows video-on-demand (VOD) consistently coming in behind YouTube, and sometimes behind broadcast TV. The survey with 2,000 U.S. … Continue reading How Influential Is VOD In Kids’ Media Consumption, Ad Recall, Purchase Intent?
ZoomInfo’s Hussam AlMukhtar shares his intent strategy and how it can impact B2B marketing and sales. Chris Wood on December 15, 2021 Marketers need to keep up with savvy buyers by having a comprehensive intent measurement strategy. This was the message from Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at … Continue reading Using intent as a unit of B2B campaign measurement
Garry Grant November 13, 2021 What is User Intent? User intent goes beyond keywords to describe what a user is looking for when they turn to a search engine. User intent tells us the reasoning behind the keywords and phrases the user chooses. Search queries fall into three types of user intent: ? Informational: Users … Continue reading What is User Intent? Understanding User Intent for CRO and SEO
Dale Keipert August 13, 2021 Search intent (also referred to as user intent) is a critical component of SEO. In fact many people will say that getting top rankings for any website page is nearly impossible without taking search intent into consideration. Google has published a paper describing how search intent (or user intent) is … Continue reading Search Intent SEO Will Change the Game
Chris Christoff July 30, 2021 As marketers, your goal is to attract more leads and turn them into paying customers. But for that to happen, you have to improve your brand recognition by making your business visible to people who are actually interested in your products and services. That way, you can attract a more … Continue reading What Is Search Intent and How Can You Optimize Your Blog For It?
Jeremy Durant July 23, 2021 When a B2B company is devising an SEO strategy, target keywords must be the foundation. Yes, there are many components to a holistic SEO strategy like page speed, technical SEO, inbound links, and more, but if you are not targeting the right keywords, all other B2B efforts will be done … Continue reading SEO and Buying Intent: Finding Keywords That Convert
Dan Amankwah June 1, 2021 A whopping 3.8 million Google searches are conducted every minute. And the search engine works hard to provide the most satisfying answer to every query. The key to using these searches to your advantage is to understand user intent. User intent simply refers to the motive behind an internet search. … Continue reading What is User Intent?
Jon-Mikel Bailey December 10, 2020 Back in the day, I used to talk endlessly about Utility Content, content marketing that solved a problem for the user. Your content should entertain, inform, or educate. It should serve a purpose. All of that still matters but these days we need to also focus heavily on search intent. … Continue reading Search Intent, Content Marketing, and B2B SEO 2021 Priorities
Kerry Dye August 12, 2020 Buyer intent keywords are search queries and phrases used by people actively looking to make a purchase. Unlike informational queries, they show clear intention from the user to complete a specific action, once they find the right offer. Why are they important? Buyer intent keywords are important because they show … Continue reading What Are Buyer Intent Keywords?
Sebastian Compagnucci July 23, 2020 We all know the keywords we want to rank for, but that doesn’t mean Google actually wants to rank your content for those queries. Google’s algorithm may have already decided the intent of a query directly conflicts with the page you would like to rank. By understanding SERP intent, you … Continue reading Not Ranking Organically For Your Target Queries? Google’s SERP Intent Might Be Working Against You
