We participate in coalitions and teamwork to succeed, so technologists need to identify and foster interdepartmental collaborations to excel. Steve Petersen on July 6, 2020 Managing marketing technology doesn’t happen in a vacuum. As a hybrid specialty spanning both technical and business realms, practitioners interact with multiple departments other than marketing and IT during their … Continue reading Martech practitioners must leverage interdepartmental interactions
Tag Archives: Interdepartmental
4 Ways to Ease the Pain of Interdepartmental Conflict
Liz Kislik — September 19, 2017 Follow @lizkislik — September 19, 2017 RyanMcGuire / Pixabay When departments operate in silos — say operations wants to streamline processes while sales seeks to please customers by customizing — the result can be repeated misunderstanding and extreme mistrust. Even otherwise reasonable employees can appear to be locked in … Continue reading 4 Ways to Ease the Pain of Interdepartmental Conflict
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