May 09, 2024 Unemployment claims are at their highest in 8 months, but the Fed has yet to cut interest rates The Labor Department’s report confirms a cooling job market. BY Reuters The number of Americans filing new claims for unemployment benefits rose last week to the highest level in more than eight months, further evidence … Continue reading Unemployment claims are at their highest in 8 months, but the Fed has yet to cut interest rates
April 26, 2024 The Fed’s preferred inflation gauge jumps 2.7% in March, diminishing hopes for interest rate cuts The Fed is unlikely to cut interest rates. BY Associated Press A measure of inflation closely tracked by the Federal Reserve remained uncomfortably high in March, likely reinforcing the Fed’s reluctance to cut interest rates anytime soon and … Continue reading The Fed’s preferred inflation gauge jumps 2.7% in March, diminishing hopes for interest rate cuts
AI Interest Engine Integrates With Google Ads by Laurie Sullivan , Staff Writer @lauriesullivan, December 1, 2023 It has been years since I first met Jascha Kaykas-Wolff, president at Lytics, in person at a sushi restaurant in Huntington Beach, California. I’m embarrassed to admit I don’t remember who he worked for at the time. I do remember following … Continue reading AI Interest Engine Integrates With Google Ads
Google Trends Show Online Interest In Tech Layoffs Skyrocket by Laurie Sullivan @lauriesullivan, November 18, 2022 Analysis of Google search data reveals that online searches for tech layoffs in the United States rose 1,300% in November — the day when Twitter, Meta, and other large tech companies announced they would be laying off thousands of … Continue reading Google Trends Shows Online Interest In Tech Layoffs Skyrockets
Higher Interest Rates: Good or Bad for Private Equity? Nate Nead / 31 Aug 2022 As interest rates continue to rise, private equity investors are starting to feel the heat. With competition for deals heating up, investors are having to bid more aggressively for opportunities, and are seeing their returns diminish as a result. … Continue reading Higher Interest Rates: Good or Bad for Private Equity?
By Chris Morris August 05, 2022 Last week, Congress showed that it still had a few surprises up its sleeve for the current session. In a shocking twist, Senate Majority Leader Chuck Schumer and Senator Joe Manchin announced they had reached an agreement on the Inflation Reduction Act, a scaled-back version of the Build … Continue reading What is the carried interest loophole—and what does it mean for VCs and private equity?
Facebook Interest Category Targeting Up To 33% Inaccurate, Research Finds by Laurie Sullivan @lauriesullivan, March 31, 2022 Facebook’s Interest Category targeting may be up to 33% inaccurate, according to researchers at North Carolina State University who conducted two separate controlled experiments. The first experiment focused on determining the activities associated with “interest” on Facebook, and … Continue reading Facebook Interest Category Targeting Up To 33% Inaccurate, Research Finds
Generating buyer interest relies on the combined efforts of marketing and sales. Corey Patterson on October 28, 2021 “Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. … Continue reading 3 ways marketing and sales teams can generate buyer interest
Marketer Interest In Search Continues To Surge, Albeit More For SEO Than SEM by Michael McLaren , Op-Ed Contributor, July 30, 2021 For the fourth straight week, intent data shows “search engines” are the most-searched topic among brand marketers, according to Bombora Company Surge. Customer experience and SEO go hand-in-hand, which is especially true for companies … Continue reading Marketer Interest In Search Continues To Surge, Albeit More For SEO Than SEM
Interest Piques For ‘Customer Delight,’ ‘Data-Driven Marketing,’ ‘Intent Data’ by Michael McLaren , Op-Ed Contributor, August 27, 2020 We are living in a period of reset and discovery, which promises both to be an extraordinary challenge and an opportunity as the world works through the uncertain prospect of rebuilding. The pandemic hasn’t undermined the importance … Continue reading Interest Piques For ‘Customer Delight,’ ‘Data-Driven Marketing,’ ‘Intent Data’
