July 22, 2024 Honeywell International CEO Vimal Kapur’s leadership style is shaped by his time in the field How this bureaucracy-bashing CEO is on a quest for radical simplicity. BY Stephanie Mehta Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches … Continue reading Honeywell International CEO Vimal Kapur’s leadership style is shaped by his time in the field
Martech is the intersection of marketing, where women hold 48% of all jobs, and tech, which is only 27% women. Constantine von Hoffman on March 8, 2023 Today is International Women’s Day (IWD) and this year’s theme, “DigitALL: Innovation and technology for gender equality,” should resonate with the martech community. “IWD 2023 is a great … Continue reading International Women’s Day 2023 and the martech community
A new feature makes it easier for newer and smaller brands to move higher in search results. Nicole Farley on September 19, 2022 Walmart’s marketplace media platform, Walmart Connect, is expanding and adding self-service, making it easier for advertisers and brands to promote products. Search Brand Amplifier. This boosts products advertised in the Walmart marketplace to … Continue reading Walmart Connect goes international and adds self-service
Exciting International Employment Solution Fuels Overseas Expansion Brad Anderson / 28 Jul 2022 Spurred by increased international employment, global expansion seems to be everywhere. Case in point: Comparably shows that Squarespace is making inroads around the world. Rahi is entering Africa. And Elsevier is heading deeper into India. It’s not hard to understand why … Continue reading Exciting International Employment Solution Fuels Overseas Expansion
Vikas Kalwani September 20, 2021 Many multinationals suffer from the same limitations that plague many small businesses. They are disadvantaged because they have little or no local presence, so internet marketing techniques need to be explicitly fine-tuned to establish a competitive edge over their competitors. If you’re running an international company, it’s worth considering why … Continue reading Comparing Online Marketing Tactics for Local and International Companies
Why International Business Websites Need Foreign Language VersionsAs the internet continues to grow, your business has to stay relevant and visible with professional website translation. Currently the internet has over 4.66 billion active users across the planet, and nearly 65% of the world’s population has access to the service. It continues to grow and any … Continue reading Why International Business Websites Need Foreign Language Versions
3 Tips on Working With International Remote Colleagues The struggle the business world has been going through for the past year has been immense. Communication between teams is now different than what it used to be as technology is the means businesses have come to use to keep the ball rolling Therefore, many people have … Continue reading 3 Tips on Working With International Remote Colleagues
Angela Hausman, PhD March 24, 2021 Having a business that is growing and expanding is both exciting and daunting at the same time. You face a lot of responsibility with many aspects of your business in flux, which creates uncertainty and risk. Part of this responsibility includes hiring a diverse workforce to support you in … Continue reading Hiring a Diverse Workforce: International and Domestic
New Restrictions on International Shipping to Thwart Illegal Trafficking 2021 continues to make an impression early on, and the first month of the year hasn’t even been reached yet as of the writing of this article. Folks in shipping came out of New Year’s Day hearing the news from the U.S. Postal Service and similar … Continue reading New Restrictions on International Shipping to Thwart Illegal Trafficking
Joanna Christopoulos October 24, 2020 A benefit of digital advertising is the ability to run campaigns in any location, regardless of where you are launching them from. And that’s not just in a number of different cities or regions nationwide, but also internationally. Reaching an international audience with your campaigns can increase awareness, revenue and … Continue reading 7 Considerations for International Targeting in Digital Advertising
