Trends and interests change from one market to another, so why do so many advertisers apply the same approach across markets? Columnist Brendan McGonigle shares Yandex’s top search trends of 2017. Brendan McGonigle on December 27, 2017 It’s that time of the year! That time of year when we all agonizingly optimize for holiday … Continue reading Unique international trends require a unique marketing approach
Eli Schwartz — December 8, 2017 — December 8, 2017 After a couple years hiatus while I lived in Singapore, I was once again privileged to speak at Pubcon Las Vegas. I had been attending and later speaking at Pubcon for nearly a decade, and I can say with certainty that if you can only … Continue reading International SEO Strategies for 2018
The digital asset management firm, headquartered in Amsterdam but with a major US presence, sees GDPR as a competitive advantage as well as an obligation. Barry Levine on November 13, 2017 Digital asset management firm Bynder is almost ready for GDPR Day. That’s May 25, when the European Union’s General Data Protection Regulation goes into … Continue reading Here’s how international firm Bynder is gearing up for GDPR
Eli Schwartz — August 22, 2017 — August 22, 2017 Many ecommerce or content websites with mass appeal have a global audience, even if they are intending to focus on just one country. However, depending on your product or content you might want to go the extra step and intentionally target international users. The decision … Continue reading How to Choose a Domain Extension for Your International Web Properties
Christopher Moore — June 14, 2017 Follow @cjmoore— June 14, 2017 What You Need to Know about Harmonized System Code? When it comes to your ecommerce business there is going to be a time when you consider whether or not you want to sell and ship your products to an international market. Once you are … Continue reading Cracking The Harmonized System Code: Product Classification for International Shipping
Anna Lebedeva — March 7, 2017 Follow @DigitalAnya— March 7, 2017 Today, both global companies and local small businesses want to promote products and services around the world. Making your website global can help you extend your reach to an international audience. In a nutshell, international SEO is the process of adjusting your site so … Continue reading Getting International SEO Right: 75% of Multilingual Websites Have Hreflang Implementation Mistakes
Mark Miller — March 2, 2017 Follow @MMtwopointfive— March 2, 2017 There’s no doubt that business is becoming an increasingly global activity. Companies now have ready access to supply chains, consumers, and innovative ideas from around the world. As marketing professional recruiters for 20+ years, we’ve watched businesses become increasingly international entities. And we’ve seen … Continue reading How to Leverage Your International Experience for Marketing Career Growth
Christopher Moore — February 9, 2017 Follow @cjmoore— February 9, 2017 With the increase in worldwide eCommerce, more merchants are realizing that global product sales can offer immense potential for business growth. It’s estimated that global online trade crossed the $ 1 trillion mark in 2015, with cross-border eCommerce accounting for around 20% of that … Continue reading International Shipping: Top 8 Things To Consider
Al Gomez — January 19, 2017 — January 19, 2017 The New Year is always exciting. The air feels different – and suddenly, you want to go out there and DO something different, too. For others, they make big changes like rebranding or redesigning their logos. For some, changes might be subtle, but still effective. … Continue reading Ever Thought About Going Global with International SEO?
Amit Sen — November 21, 2016 Follow @amit_kumar_sen— November 21, 2016 To say that the United States is polarized at the end of this most recent political season would be an understatement. In fact, Republicans and Democrats haven’t been this ideologically divided in more than two decades. The massive swing in government policies, which will … Continue reading After Troubling US Election, It’s More Important than Ever to have an International E-Commerce Presence
