Navah HopkinsMay 24, 2015 We live in an increasingly shrinking world, and it’s become easier than ever to be an international vendor. Depending on what threshold value you use to calculate “ecommerce” there’s between 110,000 and 24 million ecommerce sites in the world, but only a fraction of them truly serve an international audience. What … Continue reading International PPC: 3 Reasons You Can’t Afford NOT to Go International
Owen RadfordApril 3, 2015 International SEO is the next level for SEO experts. If you are running a complex site that is aimed at various geographical locations then you’re working with a large and complicated SEO strategy in multiple locations and languages. This is our guide to international SEO to help you understand the complexities … Continue reading Get To Grips With The Basics Of International SEO
Ian HendersonJanuary 21, 2015 All around the world, millions of people are watching videos about everything from cats to cars, marketing to machines, so it makes sense that marketers are clamoring to be part of the video frenzy in 2015. There’s been a lot of talk about how to create a YouTube video strategy that … Continue reading Lights, Camera, Global! How to Create an International YouTube Strategy
Loni Stark December 17, 2014 Your customers aren’t like those distant relatives you see once a year to avoid controversial topics over fruitcake. During the holidays—whether it’s Christmas, Single’s Day, Diwali, or Golden Week—you can make meaningful connections through unique promotions. And after the holidays are over, you can build on that engagement with … Continue reading 5 Ways to Optimize the International Holiday Shopping Experience (Like a Local)
Startup communities are booming around the world. But small differences can make for difficult conversations. By Sarah Kessler When Mike Judge described his fictional creation, the HBO show Silicon Valley, with its send-up of startup gurus, coding nerds, and Kid Rock-hosted launch parties, it sounded more like a documentary. “In a way, you just televise … Continue reading Lost in Translation: What Surprises International Startups About Silicon Valley
Lots of businesses are now seeing the power of international geo-targeting for their offerings, creating sub folders and designing landing pages for each market. Apple.com do a great job of this with a huge list of targeted subfolders, all created to market to that specific country. brazil dubbed social media capital of the universeThough companies … Continue reading Guide to social media platforms for international campaigns
