Eric Seal — January 16, 2017 — January 16, 2017 On January 10th, Google began rolling out its mobile interstitial and pop-up change. Originally announced in August 2016, the change will devalue rankings for mobile sites with intrusive interstitials and pop-ups. What is an intrusive interstitial? “Intrusive” interstitials or pop-ups block the main content of … Continue reading Google’s Mobile Interstitial and Pop-up “Penalty” Now Rolling Out →