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Grant Thomas — September 6, 2017 Follow @gsthomas22 — September 6, 2017 There’s been a lot of talk surrounding the effect that popups, overlays, modals, and interstitials have on SEO and SERP rankings. With Google’s focus on improving the user experience of organic search and the increased usage of these marketing practices, we’ve provided a … Continue reading SEO Best Practices for Website Popups, Overlays, and Interstitials
Nate Dame — January 22, 2017 Follow @seonate— January 22, 2017 As of January 10, Google will penalize mobile sites with intrusive pop-up ads. Google announced this update last August, and said it would take effect on January 10. The Webmaster Central Blog stated, Pages that show intrusive interstitials provide a poorer experience to users … Continue reading Google Now Penalizes Sites with Intrusive Interstitials (Pop-Up Ads)
However, opt-in, contextually relevant video saw positive response from users. Greg Sterling on October 18, 2016 Various studies appear to show that people don’t like interstitial ads. Google wants to ban most interstitials following a search click. And a recent “neuroscience” study from MediaBrix and Neurons Inc. comes to a similar conclusion. The companies … Continue reading Study: Full-page interstitials alienate users, send them racing for the X-it
by Laurie Sullivan, Staff Writer @lauriesullivan, September 16, 2016 Google warned advertisers in August that a new ranking signal will begin downgrading mobile Web pages next year when “intrusive interstitials” are used. Interstitials interrupt the user experience and force them to take action such as submit an email, watch an ad, or download something. Typically … Continue reading Rethinking Interstitials, Especially Publishers Relying On Search Traffic
Almost 70 percent who encountered one abandoned the visit completely. Greg Sterling on July 23, 2015 Very often smartphone users click a link to a mobile Web page and are confronted by a interstitial promotion asking them to download the publisher’s app. Users generally hate these takeovers, and they do almost nothing for the brand … Continue reading Google: Data Show Users Hate App-Promotion Interstitials
