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Marc Jadoul — April 3, 2019 Follow @mjadoul — April 3, 2019 Many sales people (and few marketers) only have a handful of intimate customers. But they’re able to build out a long-lasting and rewarding relationship with them. Customer intimacy goes beyond frequently talking to buyer groups. It’s all about creating, nurturing and cherishing a … Continue reading Between Customer Intimacy and Digital Marketing
MBLM’s 2017 brand intimacy report ranks 386 brands across 15 industries based on emotional connections brands have with consumers. Amy Gesenhues on October 6, 2017 Everyone has a favorite coffee brand, or maybe a tech brand they are forever tied to — standing in line to buy the latest gadget at every launch. I … Continue reading But do you love me? A brand intimacy agency ranks brands based on emotional connections to consumers
by Aaron Baar, January 19, 2017 Knowing consumers is one thing, but being truly intimate with them is the way to success. In its latest Brand Intimacy Report, brand agency MBLM finds that the brands people feel most connected to are not only some of the most respected and well-known companies, but also strong … Continue reading Brand Intimacy Is An Indicator Of Success
