Transform raw numbers into actionable insights and uncover the story behind your data for more effective campaign optimization. Alan K’necht on July 22, 2024 To business executives and marketing professionals, everything is numbers. Watch the news and pay attention to when a broadcaster states a number. Reading, seeing or hearing numbers is easy. … Continue reading How to put marketing data into meaningful context
Netflix’s ad-supported option is becoming key to its business, perhaps signaling a shift to a new business model. Anu Adegbola on July 22, 2024 Netflix is phasing out its cheapest ad-free plan in Canada and the U.K., with plans to do the same in the U.S. and France. Netflix added eight million global subscribers … Continue reading Netflix leans into ad-supported tier as subscriber growth surges
OpenAI whistleblowers call for SEC probe into NDAs that kept employees from speaking out on safety risks Whistleblowers filed an official complaint with the SEC in June, The Washington Post reports. cheyenne macdonald Sat, Jul 13, 2024 JASON REDMOND via Getty Images OpenAI’s NDAs are once again under scrutiny after whistleblowers penned a … Continue reading OpenAI whistleblowers call for SEC probe into NDAs that kept employees from speaking out on safety risks
June 26, 2024 Verizon’s new logo turns it into Netflix 9 years after a controversial rebrand, Verizon is back with a new look and bigger ambitions. BY Mark Wilson Today, Verizon is announcing a new logo and updated brand system. Gone is the Verizon electricity-inspired checkmark, which has been with the brand in some permutation … Continue reading Verizon’s new logo turns it into Netflix
McDonald’s First Foray Into AI Experiments Supported By User-Generated Content by Laurie Sullivan , Staff Writer @lauriesullivan, June 3, 2024 For marketers wondering what AI can do to help market and advertise a brand, look at McDonald’s’ first foray into the technology. And in a sense, it’s consumer generated. McDonald’s provided the technology. In exchange, it … Continue reading McDonald’s First Foray Into AI Experiments And User-Generated Content
May 29, 2024 These Ikea essential boxes make moving into your college dorm instant-ramen-level easy Ikea designed five ready-to-go boxes to make college move-in day easy. BY Grace Snelling Moving into a new college dorm is a notoriously stressful process. Arriving in a new place, meeting a new roommate, hauling boxes up several flights of stairs … Continue reading These Ikea essential boxes make moving into your college dorm instant-ramen-level easy
May 28, 2024 This simple idea can transform an office from a collection of cubicles into an actual community Office design has a lot to learn from urban design. BY Ryan Anderson Across industries, from boardrooms to break rooms, the return-to-office conversation has focused on the ideal split between home and office. Corporate leaders and employees … Continue reading This simple idea can transform an office from a collection of cubicles into an actual community
A closer look at Salesforce’s new announcements about Data Cloud, Einstein AI and Copilots and where they all fit into Salesforce’s architecture. Kim Davis on May 24, 2024 Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein … Continue reading Salesforce Einstein: A deeper dive into data, personalization and Copilots
May 24, 2024 A union steps into the spotlight SAG-AFTRA had a secret weapon in its fight for better pay and improved protections BY FastCo Works Last July, SAG-AFTRA, the union that represents thousands of film and television actors, commenced a headline-making strike. Key issues for the union in the labor dispute were better compensation and … Continue reading A union steps into the spotlight
A step-by-step workshop approach to defining the key ‘entry points’ where your product or service can solve customers’ pressing pains. Eric Holmen on May 9, 2024 Understanding the “entry points” where your ideal customers first experience the acute pains your product or service can solve is critical for marketing success. An entry point is … Continue reading How to turn your ideal customer’s pain points into entry points
