Product-Led Content: Weave Your Product into SEO Content Ali Faagba / 13 May 2023 If you’ve ever gone from reading a blog post to signing up for a free trial of any software after conducting a Google search, you’ve encountered product-led SEO content. It departs from the previous online marketing strategy of generating marketing-qualified … Continue reading Product-Led Content: Weave Your Product into SEO Content
We trained ChatGPT on our content and turned our website into a chatbot to help us understand what all this AI stuff means for marketers. Marc Sirkin on April 28, 2023 OpenAI’s release of ChatGPT got everyone in the tech world thinking, ourselves included, about its impact on everything. We started to wonder, and ask … Continue reading We turned MarTech into a chatbot. This is what we’ve learned (so far)
By Laya Neelakandan April 13, 2023 Spotify announced on Thursday that it is releasing new technology to turn broadcasts into podcasts for any publisher with a Megaphone account, Spotify’s podcasting platform. The new technology, coined as “broadcast-to-podcast” (B2P), will automatically create podcast episodes from broadcast content once set up in Megaphone, according to … Continue reading Spotify now lets publishers automatically transform radio broadcasts into podcasts
Generate Email Leads on Facebook & Convert Fans into Customers Paul Mark / 09 Apr 2023 In today’s digital age, businesses have to compete to capture the attention of their audience. One of the most effective ways to reach out to potential customers is through email marketing. The first challenge for marketers is to … Continue reading Generate Email Leads on Facebook & Convert Fans into Customers
DJI made a $329 clip-on mic for your vlogs Jon Fingas @jonfingas DJI is better known for its drones and cameras than any of its audio tech, but it’s apparently eager to change your mind. The company has released the Mic, its first dedicated audio recording gear, in the US. The wireless clip-on system … Continue reading Rode’s Wireless ME squeezes a second mic into its receiver
By Rafael Canton March 30, 2023 When Fanatics agreed to exclusive licensing deals for trading cards with the MLB, MLBPA, NBA, NBAPA, and NFLPA, the deals opened the company up to a breadth of opportunities to create new sports trading cards and collectible products. When it acquired sports trading card company Topps … Continue reading Fanatics debuts new MLB rookie patches as part of its expansion into collectibles
By Chris Stokel-Walker March 28, 2023 Apple will now offer a buy now, pay later (BNPL) option for customers shopping with a retailer that accepts Apple Pay. Under the new arrangement, which was announced Tuesday, iPhone and iPad users can take out short-term loans with Apple of between $50 and $1,000, which must … Continue reading Experts say Apple’s move into buy now, pay later is likely to catch on with customers—and bring out the regulators
Data quality, campaigns/lead management and workflows/integrations are all destined for an upgrade. Milton Hwang on March 23, 2023 This is part one of a four-part series on AI’s infusion into marketing automation platforms. The rapid adoption of generative AI has increased the excitement volume to 11 for martech professionals. AI-enabled enhancements to the core uses … Continue reading Looking at AI’s rapid infusion into marketing automation platforms
Microsoft Moves Into New Era Of Advertising, Automation by Laurie Sullivan @lauriesullivan, March 16, 2023 Microsoft will integrate the technology behind ChatGPT into its workplace software, upgrading PowerPoint, Word, Excel and Outlook with new capabilities in its latest move to win the race toward automation and artificial intelligence across business products and advertising. The company … Continue reading Microsoft Moves Into New Era Of Advertising, Automation
Criteo Digs Deeper Into Retail Through Partnership, Acquisition by Laurie Sullivan @lauriesullivan, March 14, 2023 The commerce media company Criteo on Tuesday announced a three-year retail media advertising agreement to become the exclusive partner for brands advertising across ASOS, a global online fashion destination. Criteo’s retail media technologies will integrate with ASOS Sponsored Ads and … Continue reading Criteo Digs Deeper Into Retail Through Partnership, Acquisition
