New tools on the visual discovery platform allow advertisers to cut down on inputs and measure campaign success. Chris Wood on October 2, 2024 This week, Pinterest unveiled the Pinterest Performance+ suite, which includes new AI and automation tools for lower-funnel ad performance. The new offering aims to optimize targeting to Pinterest users and … Continue reading Pinterest introduces Performance+ ad campaign suite
IRCODE combines app, advanced computer vision and an AI neural network to make out-of-home, video and TV ads scannable and shoppable. Chris Wood on September 24, 2024 This week, technology company IRCODE introduced an image-scanning platform aiming to replace QR codes in video ads. The company uses a patented technology called Exact Match that … Continue reading QR code alternative introduces shoppable video ad tool
The new offering combines location and purchase insights for mobile and multichannel campaigns. Chris Wood on September 10, 2024 Today, geolocation technology company Foursquare introduced Sales Impact, a new offering in its campaign attribution suite. The tool combines location and purchase insights, allowing marketers to measure the impact of multichannel campaigns on sales. Previously, … Continue reading Foursquare introduces Sales Impact attribution features
You can now compare your performance across key metrics with industry peers, providing crucial context for strategic decision-making. Anu Adegbola on September 3, 2024 Google rolled out a significant update to Google Analytics 4 (GA4), allowing users to compare their performance with other businesses in their industry. Why we care: This new feature will provide valuable context … Continue reading Google Analytics 4 introduces benchmarking data
Indiegogo introduces its new guaranteed shipping program The Shipping Guaranteed program ensures you get the product or your money back. jeremy gan Mon, Aug 26, 2024 Indiegogo Indiegogo has just introduced a Shipping Guarantee program to assure buyers they’ll get their products. Previously, there was no guarantee that you would receive the … Continue reading Indiegogo introduces its new guaranteed shipping program
B2B marketers would love to know where their ad dollars are performing efficiently. Channel99 is trying to take the guesswork out of it. Kim Davis on July 24, 2024 Channel99 today launched a new solution for scoring the performance of digital campaigns by channel providing insights into performance and opportunities for optimization. This is … Continue reading Channel99 introduces digital channel scoring for B2B
Instagram introduces Live broadcasts for ‘Close Friends’ Rachael Davies Tech Journalist Meta’s Instagram is introducing a way to livestream to smaller, hand-picked private audiences. Going live on Instagram has been a feature for a long while now but a new feature is being gradually rolled out to allow users to stream to a smaller, … Continue reading Instagram introduces Live broadcasts for ‘Close Friends’
New offerings from the visual creative technology company aim to bring efficiency and brand controls to teams across large organizations. Chris Wood on May 23, 2024 Today, visual creative technology company unveiled Canva Enterprise, a new offering for large enterprises, along with a number of other tools for businesses, including tailored Work Kits, native … Continue reading Canva introduces Canva Enterprise, Work Kits and adtech apps
Ride-hailing app Curb launches Curb Journey Connect, allowing advertisers to plug into mobile and in-cab screens in over 40 U.S. markets. Chris Wood on May 8, 2024 Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. The new … Continue reading Curb introduces one-stop advertising solution
LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads. Chris Wood on April 4, 2024 Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a … Continue reading LinkedIn introduces CTV ads for B2B campaigns
