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Consumers are tuning out traditional marketing. Stand out with personalization that feels thoughtful, not intrusive. Sam Shennan on February 18, 2025 Consumers feel besieged by pervasive and invasive marketing. And who can blame them? With data collection at an all-time high, some marketers cross the line, using personal details (e.g., an individual’s weight specifications … Continue reading How un-marketing builds trust in a world of invasive advertising
Columnist Susan Esparza weighs in on native advertising, advising marketers to create ads that provide value to users. Susan Esparza on October 20, 2014 In magazines, it’s called an advertorial. In academia, it’s a sponsored study. In search, it’s paid placement. But whatever the name, the goal is the same – produce content that looks and … Continue reading Native Advertising: Inspired Or Invasive?
