Columnist Susan Esparza weighs in on native advertising, advising marketers to create ads that provide value to users. Susan Esparza on October 20, 2014 In magazines, it’s called an advertorial. In academia, it’s a sponsored study. In search, it’s paid placement. But whatever the name, the goal is the same – produce content that looks and … Continue reading Native Advertising: Inspired Or Invasive? →