Tag Archives: Inventory

When should advertisers consider pausing Google Local Inventory Ads?

Google Advertisement

Retailers that sell online and in-store need to balance where to send users in their paid search efforts. Columnist Andy Taylor explores when advertisers might want to rely on local inventory versus regular product listing ads. Andy Taylor on February 6, 2017   In response to the growing popularity of searches with local intent, Google … Continue reading When should advertisers consider pausing Google Local Inventory Ads? →

Extra Inventory From the Holidays? 6 Ways to Use it Now and Plan for Next Year’s Product

Inventory Management

Kaitlyn Hammond — January 12, 2017 — January 12, 2017 Holiday sales for any business can have a major impact on how the next year begins. Anticipating for the rush can sometimes leave small and big business with excess inventory and decisions to make with what to do with it now, as well as what … Continue reading Extra Inventory From the Holidays? 6 Ways to Use it Now and Plan for Next Year’s Product →

6 Steps to Help Control Inventory During the Holiday Rush

Inventory Management

Paul Trujillo — November 29, 2016 Follow @TruPaultx— November 29, 2016 The “holiday rush” for buying gifts and gadgets for our loved ones (and, let’s face it, ourselves) is getting bigger every year. Holiday sales are expected to grow this year, with a 13.3 percent increase in e-commerce retail sales in particular. Not only is … Continue reading 6 Steps to Help Control Inventory During the Holiday Rush →

Optimizing Inventory During the Holidays – 5 Tips

Inventory Management

Annie Bustos — November 15, 2016 Follow @TechBlocks— November 15, 2016 According to its 2016 Digital Insights Shopping Predictions, Adobe Systems Incorporated sees online sales increasing to $ 91.6 billion this holiday selling season. This dollar amount represents a massive amount of merchandise that must be constructed, inventoried, sold, and then shipped around the country. … Continue reading Optimizing Inventory During the Holidays – 5 Tips →

Pull live inventory data from your product database and place it in your search ad copy

Product Management

Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score. Jason Puckett on October 27, 2016   Incorporating live inventory and pricing data into your ads is an interesting concept and something many companies would like … Continue reading Pull live inventory data from your product database and place it in your search ad copy →

7 Ways Successful Businesses Get Inventory Ready for the Holidays

Inventory Management

by Paul Trujillo Follow @TruPaultxOctober 21, 2016 In the midst of the holiday season in December 2011, retailers around the world watched in horror as Best Buy told customers they didn’t have enough stock and had to cancel orders. Needless to say, the incident destroyed the company’s reputation and Best Buy never quite recovered. For … Continue reading 7 Ways Successful Businesses Get Inventory Ready for the Holidays →

How to Predict Your Inventory Needs for the Holidays

Inventory Management

by Christine Watts Follow @IOUFinancialOctober 18, 2016 As the weather starts to cool, merchandisers’ thoughts turn to Black Friday, the day after Thanksgiving, while online sellers are more interested in Cyber Monday, three days later. Then comes the whole Christmas shopping frenzy, and the post-Christmas bargain hunting. In all cases, getting your inventory right can … Continue reading How to Predict Your Inventory Needs for the Holidays →

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