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Tag Archives: ‘Invisible’

How AI is making the invisible visible in branding

May 27, 2025 How AI is making the invisible visible in branding  BY Sooyoung Cho In an era where artificial intelligence is rapidly redefining creative industries, branding stands at a pivotal crossroads. Tools like Midjourney and DALL-E are often portrayed as threats to traditional visual branding, but their true value may lie elsewhere—not in replacing human … Continue reading How AI is making the invisible visible in branding

5 steps to turn invisible work and small wins into your next promotion

August 21, 2024 5 steps to turn invisible work and small wins into your next promotion  It’s essential to not only record your small wins but to identify ways for those achievements to accelerate your career. BY Octavia Goredema Let’s imagine a common workplace situation. You work remotely on a team that recently onboarded many new … Continue reading 5 steps to turn invisible work and small wins into your next promotion

Research reveals the damage to mental health from an invisible dimension of household chores

August 04, 2024 Research reveals the unequal cognitive effort of household chores is harming women’s mental health Researchers studied the invisible dimension of household labor: the cognitive effort that goes into anticipating needs, planning, organizing, and delegating household tasks. BY The Conversation When you think about household chores, you likely think of actions: scrubbing the dishes, … Continue reading Research reveals the damage to mental health from an invisible dimension of household chores

Kantar: ‘Invisible’ Relationships Between Brand And Consumer

Kantar: ‘Invisible’ Relationships Between Brand And Consumer by Laurie Sullivan , Staff Writer @lauriesullivan, March 26, 2018 Attribution continues to change, becoming more sophisticated and increasingly complex.  For example, a recent partnership between Placed and Kantar brings together offline and online advertising, and offline purchases. While Placed brings location data such as where and what time … Continue reading Kantar: ‘Invisible’ Relationships Between Brand And Consumer